The Smart Passive Income Online Business And Blogging Podcast

#499 If you're a business owner, this might be one of the most important podcast episodes you listen to. That's because as an entrepreneur, whether you're just starting out or you have been doing this for a while, you're probably constantly coming up with ideas. Some of those ideas are probably great. Some of them, not so great! But when it comes to great ideas, you need to know how to actually get them out into the world. And I'm not talking about specific strategies, like email or advertising. What I'm talking about is this: How do we take our ideas and put them out there so they'll spread? That's the big idea behind today's episode. This stuff is on the level of Made to Stick by Chip and Dan Heath, or Outliers by Malcolm Gladwell. Today I'm talking to Jeff Goins, from GoinsWriter.com. Jeff is a great friend of mine, someone I've known for over a decade now, who's been on the show before and has helped me with my book writing. And he's here today to help us all out. So if you're looking to create ideas that

#498 If you're running a business, you need an email list. But you also need to send the right emails. And you also need to make sure those emails are actually getting into your subscribers' inboxes. I often talk about the fact that email is the way to go. And it is! I only wish I'd started my email list sooner. And email does offer advantages over platforms like Facebook, Instagram, TikTok, and YouTube, with their algorithms that can block our messages from the audiences that want to hear from us. But email has a similar issue, and it's one you need to address if you want to reach more people: the dreaded spam folder. Why do emails end up in spam, and what can you do about it? That's what we're talking about today with Adrian Savage, the founder of Deliverability Dashboard. Adrian is a wizard when it comes to all things email, and he goes over the four keys to massively improving your deliverability rates. If you have an email list or are thinking of starting one, this episode is a must-listen. You can also

#497 Today, you're going to hear an incredible level of detail on how to build a brand, write a bestselling book (or two), and make business and family life work together in a powerful way—plus why health and sleep are so crucial, and much more. Our guest is an SPI fan favorite: Shawn Stevenson of the Model Health Show, and he's going to take us behind the scenes of how he runs his business and gets things done, from his podcast to his books and everything else that's gone into building his incredibly successful brand. In fact, some of what Shawn shares in this episode is stuff he's never shared, because nobody's ever asked him these questions before! I cannot wait to go behind the scenes with you. How does the man run the show? Let's find out! Show notes and more at SmartPassiveIncome.com/session497.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#496 How do you position yourself as an expert? How do you talk about yourself online so that other people become interested, not just in following you, but potentially buying from you? How do you sell yourself in a way that's not sleazy? It starts by remembering that you are the only you that exists. Today we're talking with Mike Kim from youarethebrandbook.com about how to turn your youness into a personal brand that gets people's attention and makes you money. Mike is one of the most genuine people I know. He's been through the ranks and gone through a lot of ups and downs, to now be helping people build their brands online. I'm really excited for you to hear this episode because it could be the refresher you need to take hold of who you are and how you position and talk about yourself online. In fact, Mike and I go through an entire blueprint on how to do this yourself. So sit back, relax, and take notes if you need to, because this is a great one. Show notes and more at SmartPassiveIncome.com/session496.

#495 The future of business is about community and connection. And, it's more than just creating Facebook or LinkedIn groups—now your entire business can be run like a membership site. That's exactly what we're going to be talking about today with Jillian Benbow, the manager of our membership community, SPI Pro. Jillian and I cover what it takes to create a thriving community where members feel welcomed and excited to engage and grow together. She's a pro at fostering connection and managing all the different facets of running a community of diverse people with all kinds of businesses and goals. We talk meetups, networking, AMAs, gamification, and much more—it's a wealth of information on how to manage a community, so don't miss it. Show notes and more at SmartPassiveIncome.com/session495.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#494: A long, long time ago—before Zoom was even a thing—we were talking about summits here on SPI. And guess what? Summits are back, and they're hotter and better than ever, especially because now we have even more tools to create and run amazing summits. One of those tools is HeySummit. It's a platform Rob Geld cofounded to help make online summits more flexible, more customizable, and easier to run. I'm really excited to welcome Rob to the show to share all the ins and outs, plus the practical, strategic step-by-step advice to create your first summit. Where do you start? How do you make it happen? Rob's got the answers, so check it out. Show notes and more at SmartPassiveIncome.com/session494.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#493 So by now you've probably heard about Clubhouse Let me tell you, Clubhouse is here, social audio is definitely here to stay, and it's not going anywhere. Having spent some time on Clubhouse (80,000 followers and counting), I can tell you that some of the connections and experiences I've had there have been amazing. Clubhouse can be a fantastic way to spark genuine conversations, create powerful connections, and take your business to the next level. It can be an absolute game changer! But you gotta do it right, and that's why I have Mike Stelzner on the show today, founder of Social Media Examiner. Today he'll be breaking down what you should and shouldn't do when joining the platform, how it works, how to promote your brand on Clubhouse, and more. Let's dig in! Show notes and more at SmartPassiveIncome.com/session493See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#492 We've got a fun one for you guys today. Connie Neal is on the show and boy, is she a character. And I mean that literally . . . Connie creates amazing content for kids as a character she created called Grandma Goodie, and she does a phenomenal job. First, we're going to be going back in time a little bit because Connie wasn't always a for-kids YouTube content creator. A while back she had an idea for something else that she actually mailed to me, but it didn't pan out. Still, Connie pushed forward with relentless optimism and now she's starting to really find her groove. We'll chat about how she got to where she is now and where she's going next, with a couple of fun stories to boot. Let's get started! Show notes and more at SmartPassiveIncome.com/session492See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you know that there's a Museum of Failure? For the final installment in season 1 of Flops — the brand-new podcast my team launched this year — hosts Karen Beattie and Ray Sylvester sat down with the museum's director, Dr. Samuel West. What followed was a fascinating conversation around normalizing failure, how different cultures approach it, Dr. West's criteria for deciding what gets displayed in the museum, and more. Plus, stick around until the end for a special "mini failure" story from yours truly. And if you haven't listened already, all 8 episodes of the first season of Flops are now available for streaming. Learn more at SmartPassiveIncome.com/flops.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#491 As entrepreneurs a lot of us develop this idea that we need to hustle now, grind out the hours, and our families will understand. But this is the opposite of what I would advise. Nothing can replace lost time that you could have used to develop a strong relationship with your children, your partner . . . I've seen the other side of the "hustle now" mentality. Trust me, it isn't pretty.Today I've got Jim Sheils on the show with a life-changing conversation about how to schedule time to connect with your family, why it's essential that you do so, and the rules he follows to get it right. His company, 18 Summers, is devoted to this topic and Jim's also the author of The Family Board Meeting, which I highly recommend you check out. If you want to learn how to succeed as an entrepreneur and have a great relationship with your family, this is the episode for you! Show notes and more at SmartPassiveIncome.com/session491See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1

#490 Earlier this week I interviewed Kevin Espiritu from Epic Gardening for session 489 of the show. He's absolutely killing it in his space and I've taken a few notes from him in terms of content creation. In talking with Kevin and interacting with him outside the show, I was reminded of some of the things I've seen other successful people do. I'll tell you all about them today, as well as something that I think it's critical all entrepreneurs realize: you have to take a stand at some point. I'll illustrate this for you today with an experience I had hearing Ramit Sethi speak back in the day. A few quick but impactful lessons in here for you today, so don't miss out! Show notes and more at SmartPassiveIncome.com/session490See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#489 The pandemic put a lot of entrepreneurs on high alert and changed the way we work or do business. But some businesses thrived, and today's guest has a business that pretty much exploded during the pandemic. I first got connected with him because I (like a lot of us!) decided to try and start a garden. And when it comes to learning about all things gardening and plants, Kevin Espiritu from Epic Gardening is the man to go to. But Kevin's success wasn't just due to the pandemic. He poised himself for explosive success. Over time Kevin's built up a massive following on YouTube, published two books, expanded his brand, and created incredibly valuable product and affiliate deals. You'll learn all about how he did on today's episode, so don't miss out! Show notes and more at SmartPassiveIncome.com/session489See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#488 Earlier this week on episode 487 I got to interview PJ of GoatMilkStuff.com — it'll be one for the ages for sure. And it reminded me of something, an episode from way back, episode 122 with Shane and Jocelyn Sams. In fact, I'm going to share a clip from that episode today as well. And in having my memory jogged, something crystallized for me around being an effective podcast host. We're going to get into all of it today, so take a coffee (or tea, or water) break and let's chat! Show notes and more at SmartPassiveIncome.com/session488See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#487 PJ Jonas started making goat milk soap in 2008 and has since grown the business into the family business. Seriously, her entire family is involved with everything from actually making the soap to social media and more. And they don't just make soap anymore, they've added lip balms, lotions, and more to the products they ship worldwide. How did she scale the operation, how did she recruit the whole family into the business, and how do the Jonas's keep a sense of work life balance? PJ's giving us the full rundown today, so whether you're a seasoned or aspiring entrepreneur or just want to hear an amazing story, you're in the right place! Show notes and more at SmartPassiveIncome.com/session487See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#486 Sometimes our competitive edge can prevent us from finding a critical link with someone who, on paper, might look like a competitor. Well, I'm here today to encourage you to find a buddy, someone you can build up and who can encourage you as you progress, even if (again, on paper) you might look like competitors. Press play for a bit of encouragement from me and an important call to action! Show notes and more at SmartPassiveIncome.com/session486See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#485 The pandemic has taught all of us about the importance of flexibility. Chris Ducker, a great friend of mine, is here to tell us his experience, how his business is doing, and what he's learned making major business decisions in these times. How we respond to major shifts like these are often the ultimate test of ourselves and our businesses. Chris's key learnings can help us all better plan for the future and cultivate the right mindset for the next big pivot. There are some amazing nuggets on this episode — don't miss it! Show notes and more at SmartPassiveIncome.com/session485See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#484 When I was a kid, when I was in school, I was afraid to ask questions. I worried that I'd look silly in front of my friends, that I'd get made fun of, or that I'd reveal something I didn't know (that I should). I'm here to tell you that your entrepreneurial journey shouldn't be like that. Asking questions, particularly at the start of my own journey, was a huge part of why I was able to go on and have success. It's just you and me today, so let's dig in. Show notes and more at SmartPassiveIncome.com/session484See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#483 Today's guest is a student of mine who has a podcast and a book called Turn Autism Around. She's on a mission and she's here to tell us how she's started to realize that mission through books, courses, and more. She'll also share some of the strategies she learned for writing her book, launching her show (now with over 400,000 subscribers), and how she handles criticism online. Mary's story shows us just how positive the ripple effect can be — it's super-inspiring for anyone, especially if you're at the beginning of your business journey. Show notes and more at SmartPassiveIncome.com/session483See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#482 I've got a great tip to share with you today — especially if you're an introvert like me. This goes way back to my first conference. If you've ever been to one of these events you know that networking is a big part of the appeal. The ability to walk up to someone, introduce yourself, and strike up a conversation can lead to incredible opportunities. But way too often we end up psyching ourselves out of making the first move. Often the answer . . . is action. So we're going to dig into this topic a bit today, just you and me. Let's do it! Show notes and more at SmartPassiveIncome.com/session482See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#481 Chris Voss is the CEO of The Black Swan Group Ltd. and the author of Never Split the Difference — an amazing book on negotiation that I'd highly recommend everyone read. I'm so grateful that Chris joined me on the show to talk about negotiation, how he got interested in the topic, as well as his in-depth advice on negotiation. We talk about how to great a lasting last impression (and why that's more critical than a first impression), setting yourself up for success, why negotiation is ultimately about collaboration, and we even get into Chris's thoughts about having the right kind of mindset for successful negotiation. Everyone uses negotiation to some degree in their life or business and man, this is one for the books. Let's do it! Show notes and more at SmartPassiveIncome.com/session481See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.