Analyticstoday Podcast

2015 has been a great year for analytics and marketing professionals. We saw many new developments including launch of Periscope, blurring lines between content marketing and digital campaigns and increased used of data science for marketing. In this podcast, we will discuss 7 new digital marketing and analytics trends for 2016. You will hear seven predictions that can change the way you run your analytics and marketing organizations.

Digital marketing is one of the fastest growing profession. Analyst data shows a triple digital growth in digital spending. There are 2000+ marketing technology software solutions on planet and the martech industry is growing at exponential rate. This is a perfect storm for those seeking a digital marketing career. Join us to learn all you need to know to start a solid digital marketing or digital analytics career. Even if you are an existing digital marketing professional you can benefit from our knowledge to thrive and take your career to the next level.

On October 6th 2015, Court of Justice of the European Union (CJEU) invalidated the Safe Harbor Law putting thousands of businesses exposed to legal ramifications. In this podcast, we discuss what was Safe Harbor Law, why was it invalidated, how this could impact your marketing or analytics organization and finally how you can plan and protect your organizations. (Please consult your legal adviser as we are not providing any legal advise.)

Holiday season is fast approaching and maketers and analytics professionals are getting ready to take advantage of the consumer buying spree. Are you and your company ready to increase the average order value, conversion and bottom line revenue? Jump on this informative podacst to learn how you can prepare for the holiday season.

Page fair reports ad blocking will cost publishers $22bn in revenue during 2015 and just in US we have 45 million active users who are using some type of ad blocking technology. Is this something to worry or is it just another buzz? Join us to learn more on what it means for advertisers, marketers and publishers and how to overcome the ad blocking movement.

Welcome to #AnalyticsToday podcast. This is the show about digital marketing, marketing analytics and big data. Here we will help you get better at marketing analytics and solve your most pressing marketing challenges using technology.

Marketing analytics is reshaping marketing forever. In today's data driven culture it is critical to manage your marketing analytics and the marketing technology ecosystem. In this podcast digital and analytics experts Jeremy Roberts and Sameer Khan will squash marketing analytics myths and provide you a simple step by step plan to become a 21st century marketing leader while being on top of your marketing analytics, metrics and marketing technologies.