Sinopsis
Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.
Episodios
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Building a Super App to Over $2B in Sales
30/10/2023 Duración: 01h02minToday’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date. Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B in sales. Radhika has over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies. You will discover: - Why you should eat your own dog food no matter how big you get - How do you break into the market where you have to educate your users - Why you should TEST sending users to your website vs straight to the app Learn more: https://www.linkedin.com/in/radhikaduggal/ https://www.super.com/ App Audits: https://play.google.com/store/apps/details?id=com.action.impossible.stunt.track https://apps.apple.com/us/app/id6444917344 You can also watch the video: https://youtube.com/live/DU5Zu-rY5mM Work with us to gro
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Try These A/B Tests to Increase Your Subscriptions (APS SF 2023)
24/10/2023 Duración: 23minDiscover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit for letting us post this video. Check out their events: https://apppromotionsummit.com/ You can also watch the video: https://youtu.be/-rAIJrgLiWw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that
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All Your App Marketing Questions Answered
23/10/2023 Duración: 01h17minThis week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying
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How to 10X Your Organic Social Media Growth with Influencer Marketing
16/10/2023 Duración: 01h14minCleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth. You will discover: - How to use influencers to 10X your organic social growth - Marketing to Gen-Z and using their language - How to actually get students to pay for your app Learn more: https://www.instagram.com/clearychiz/ https://www.linkedin.com/in/cleary-chizmar https://notability.com/ App Audits: https://apps.apple.com/us/app/blockwatch-app/id1578880253 https://apps.apple.com/us/app/quran-progress-learn-arabic/id1136011989 You can also watch the video: https://youtube.com/live/yBsdqKiXhx4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With R
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Boost Your ASO with AI: ChatGPT, Reviews, and Revenue Tracking
10/10/2023 Duración: 09minIn this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence. Here's what you'll learn:
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How to Use AI Marketing to Increase App Retention
09/10/2023 Duración: 01h02minIan Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a startup has changed after an acquisition - His #1 startup advice to founders building an AI product LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7100570476837498880/ Learn more: https://meetgem.ai/ https://twitter.com/ianmendiola https://www.linkedin.com/in/ianmendiola/ App Audits: https://apps.apple.com/us/app/allmybatteries/id1621263412 https://apps.apple.com/ca/app/tarot-simple-cards-readings/id1546692464 You can also watch the video: https://youtube.com/live/SuAJDLikz3g Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can s
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Web2App Strategies to Boost App Downloads
03/10/2023 Duración: 08minIn this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success. Here's what you'll learn:
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Lessons From 100M Downloads
02/10/2023 Duración: 01h12minMartin is an Argentine tech entrepreneur with mobile apps exceeding 100M downloads. His Podcast App, stands as the App Store's premier podcast player, introducing a subscription model with 100k+ subscribers. You will discover: - Bootstrapped vs. YC/Venture experience (first company vs. second) - Building w/ AI and GPT-4 the past four months - How founders should approach self-care, mental, and physical health and wellness Learn more: https://podcast.app https://getrest.app https://www.linkedin.com/in/msinia/ App Audits: https://apps.apple.com/us/app/relaxyfyapp/id1573210878 https://play.google.com/store/apps/details?id=com.cloverfi.windowgarden You can also watch the video: https://youtube.com/live/6J053PQ_jsY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and inter
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This Macro Tracker App Makes $500K a Month Without ASO
26/09/2023 Duración: 10minIn this video, we'll take you behind the scenes of this astonishing journey of a macro tracker app and dissect the strategies that have propelled it to financial heights beyond just ASO (App Store Optimization). Here's what you'll discover:
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Product-Led Growth: A Path To Sustainable Revenue Growth During Economic Downturns
25/09/2023 Duración: 01h04minLomit Patel is a full-funnel marketing and growth leader with experience scaling startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a public speaker, advisor, Forbes and HackerNoon contributor, and author of Lean AI, part of the bestselling "The Lean Startup" series by Eric Ries. Learn more: https://www.linkedin.com/in/lomitpatel/ https://www.amazon.com/Lean-AI-Innovative-Artificial-Intelligence/dp/1492059315 https://www.lomitpatel.com/ https://www.tynker.com/ App Audits: https://apps.apple.com/us/app/assistant-ai-open-chatbot-ai/id1667103376 https://apps.apple.com/us/app/indexed-flashcard-maker/id1616741454 You can also watch the video: https://youtube.com/live/qCptLlSRexY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with thei
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Reddit Marketing: How to Get Your First 1,000 Downloads
19/09/2023 Duración: 12minIn this video, we're diving deep into the world of Reddit, sharing proven strategies on how to harness this platform to skyrocket your app's success. Here's what you'll learn:
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How to Reduce Churn & Increase Customer Retention
18/09/2023 Duración: 01h37sAlmar Reyes is the former Director of Audience Engagement and Lifecycle Marketing at Pandora. He is a marketing leader who has led engagement and retention campaigns for companies like Philo, EA, Activision and more! He shares the most effective strategies and tactics that will help you reduce churn and increase customer loyalty. Connect with Almar: https://www.linkedin.com/in/almarreyes/ App Audits: https://apps.apple.com/us/app/iwanderlust-video-moments-irl/id1577103807 https://play.google.com/store/apps/details?id=com.differenz.dogidentifier You can also watch the video: https://youtube.com/live/QBH2TQrwxPU Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobil
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Unlock ASO Success with This Simple All-in-One Keyword Tool
12/09/2023 Duración: 11minIn this video, we're excited to introduce you to an amazing ASO (App Store Optimization) tool that simplifies the keyword research, tracking, and optimization process for app developers and marketers. Get ready to supercharge your app's visibility and downloads with ease! Here's what this all-in-one ASO tool can do for you:
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App Marketing Strategies That Led to Headway's 27M Downloads
11/09/2023 Duración: 01h29minDiscover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads. Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch. You will discover how to optimize your web2app strategies, how to drive web-based subscribers, and the latest tips for optimizing your entire app funnel whether its on the web or mobile. Learn more: https://makeheadway.com/ https://www.linkedin.com/in/evakolds/ App Audits: https://apps.apple.com/us/app/rubiks-cube-solver-21moves/id1533263247 https://apps.apple.com/gb/app/preg-tracker-pregnancy-tools/id1615279033 You can also watch the video: https://youtube.com/live/MLUECsQdjDQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications
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How to Make Money with Push Notifications
05/09/2023 Duración: 10minDiscover the art of monetizing your web and mobile push notifications in this comprehensive guide!
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Unveiling App Store Optimization Secrets and Navigating Ethical Strategies
04/09/2023 Duración: 01h04minDiscover the secrets of app store optimization and the ethical and non-ethical strategies app publishers are deploying.
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Simplify App Store Optimization with ChatGPT
29/08/2023 Duración: 11minAre you ready to take your App Store Optimization (ASO) game to the next level? In this in-depth video, we'll show you exactly how to harness the power of ChatGPT to revolutionize your ASO strategy and drive more downloads for your mobile app. ChatGPT is a cutting-edge AI language model that can help you uncover hidden optimization opportunities, refine your messaging, and connect with your target audience effectively. With its assistance, you'll be equipped to create ASO strategies that not only improve your app's visibility but also drive higher conversion rates and user engagement. Learn more: https://www.linkedin.com/in/georgynatsvlishvili/ https://youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw You can also watch the video: https://youtu.be/c-Fwry7mGSQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app
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Mastering Facebook Ads Targeting: Micro-Targeting and User-Level Precision
28/08/2023 Duración: 01h09minDiscover the incredible power of Facebook Ads targeting, including the game-changing concepts of micro-targeting and user-level precision. Plus, we'll unravel the intriguing connection between a media company's foray into fintech.
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App Store Optimization for ChatGPT Apps
22/08/2023 Duración: 06minDiscover the smart and effective app store optimization strategies for ranking your ChatGPT app higher in app stores!