Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Today's guest has over 90K followers on his app's Instagram account. You will discover how to use social media to increase your app marketing efforts. Also, what's working with Facebook ad post-IDFA, and why you should always test your pricing strategies. Michael Durst is the Founder & CEO of OOMPH, an app that provides fun, effective at-home workouts. Listen to Mike's Previous Podcast Episode: https://appmasters.com/facebook-retargeting-campaign-michael-durst/ Connect with Mike: https://www.linkedin.com/in/michael-durst-5069551a5/ Download OOMPH: https://apps.apple.com/app/id1476284055?mt=8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashbo

You will discover all the factors that help you with your app store optimization and keyword rankings. Do you need paid marketing to get your ASO going? How does your subscription conversion rate impact ASO? Should you use keyword installs or motivated traffic?   Watch to find out.   Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps fr

Discover all the key changes happening in the world of app store optimization (ASO) and what's working in 2022. You will get a full tutorial as we do ASO for 4 apps that our audience submitted.   Learn more about ASOMobile:  https://bit.ly/3EUCJqF  https://bit.ly/3I6LhwM  Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and

Discover the key changes happening to ASO on Google Play. Including why you should wait to reduce your title to 30 characters, YouTube video optimization, and so much more. Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, lef

What's new for App Store Optimization in 2022? You will discover all about A/B testing on the App Store, in-app events, and other key changes to help you increase your organic downloads on iOS. Learn more about ASOMobile: https://bit.ly/3EUCJqF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These develop

Want to get in on the NFT craze? We review a simple NFT creator app that is making over $70,000 a month!   This NFT creator is the simplest app to turn your pictures into crypto art.   With just a few taps, you can create your own crypto art and sell it on various marketplaces like axie infinity, nifty gateway, and superrare. You can watch this video: https://www.youtube.com/watch?v=IpKggPUR68M Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and

A/B testing is finally available on the iOS App Store! You will discover the difference between Custom Product Pages and Product Page Optimization. About Product Page Optimization Compare different app icons, screenshots, and app previews on your App Store product page to find out which resonates with people most. You can test up to three alternate product page versions against the original, view the results in App Analytics, and set the best performing version to display to everyone on the App Store. Learn more: https://developer.apple.com/app-store/product-page-optimization/ You can watch this video: https://www.youtube.com/watch?v=soXcm39145c Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provid

In part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app. Then they look at a mood tracker app called Bearable and talk about how the app can improve its iOS ASO, use emotion triggers to improve conversions, and how they are losing money by NOT having a subscription button on their main screen. App Audits: https://play.google.com/store/apps/details?id=qrcode.reader.qrscanner.barcodescanner https://bearable.app/ Alon Waller CEO & CO-Founder at BlueThrone. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize

Want to sell your app so you can finally cash out and move on to other projects? Or are you tired of running your app business and want an exit to get the fruits of your labor.  Today's guest has helped over 100 developers to liquidate their assets and focus on their passion - making more apps. Over the past 4 years, they've been buying successful apps, in both App Store and Google Play platforms. You will discover what they are looking for in apps, what data to focus on, what influencers the multiplier, and so much more. You can watch this video: https://youtu.be/vHqW5aQhkjw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can

Should you have trials in your subscription-based app? In this case study,  we share how having trials led to a 420% increase in sales and the science behind it. You can watch this video: https://www.youtube.com/watch?v=LlZAhy7Vaig Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethr

In part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app. Then, they look at a music video app and what it can do to increase revenues by using decoy pricing. App Audits: https://apps.apple.com/app/qwicktake/id1562402087 https://apps.apple.com/app/beazzt-video-maker/id1530927338 Mark Johnson is the Co-Founder at Focused Apps Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you

Discover all the best practices of Apple's latest in-app event features. Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app. Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id1040207175 About In-App Events In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experiences, and more. Customers can discover your in-app events right on the App Store on iOS and iPadOS, giving you an entirely new way to showcase your events and expand their reach — whether you’d like to reach new users, keep your current users informed, or reconnect with previous users. Topics Covered: 01:16 - Initial response to in-app events 01:45 - In-app events and its impact on ASO 04:54 - What images you need for in-app events 11:11 - What in-app events has Mark tried and its impact 16:38 - Are you able to use event URL on social media? 21:30 - 3 factors for in-app events and its impact on ASO 28:15 -

Want to know how to make your app go viral or get your users to refer your app? You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, how dominant messaging apps are for referrals, and so much more. Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal is the largest platform to record gaming clips and videos. Klæboe Berg previously served as the CEO of Megacool which she co-founded and has also held position as the VP of Business and Marketing at Dirtybit - the studio behind the popular game series Fun Run. The first Norwegian developed game attaining the top spot in the U.S App Store. You can watch this video: https://youtu.be/KpU-1IZTm3c Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is somet

Should you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it. You can watch this video: https://www.youtube.com/watch?v=xY1fBhguqn8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from

Discover the 3 main screens that have the biggest impact on your app's revenue. You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword

Discover how you can use content marketing to increase your app downloads. Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya. Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users. Learn more about The Art of Content Marketing: https://theartofcontentmarketing.com/ You can watch this video: https://www.youtube.com/watch?v=OsoQIMQhueU Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search A

Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman. Topic Covered: 05:36 - How he started tracking his events with Firebase  09:14 - How the longer pricing page 4X his revenue  17:32 - Are you developing in Swift  18:07 - Does Apple test subscriptions before approving?  32:18 - How does NOT having his app name affect his downloads  36:27 - Ludo App Audit  44:16 - Admob question  45:27 - Possible to sell over $15 a month  46:59 - Does localization work?  51:37 - Does the AppAdvice affect your App Store ratings?  54:40 - Golf Mind Caddie App Audit  01:00:56 - How Sobhan uses push notification to increase engagement & sales  01:03:35 - How to anchor your prices You can watch this video: https://youtu.be/wlY7O8Vvsq0 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************

Discover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing. You can watch this video: https://youtu.be/bzpmGeTS0WQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitt

Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs. Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 01:20 - Proper onboarding flow  07:20 - 5X more subscriptions with trials  17:10 - Web vs App  22:11 - How often should you send push notifications  31:23 - Junglee Rummy App Audit  39:38 - What's the minimum downloads to 3X your revenue?  41:49 - Proper planning to avoid extra costs  51:00 Rainbow Ball App Audit  You can watch this video: https://youtu.be/hqgaLR8VoKs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS

How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads  12:02 - What channels should you use for online traffic  14:15 - How to use Pinterest to drive traffic  15:34 - Blinkist Example  16:10 - Should we use different ad creatives  21:17 - Fabulous online onboarding flow  27:06 - Should you use Spanish in screenshots in Spanish Mexico  30:51 - How to convert paid content sign ups into subscriptions  37:41 - White Noise and Lullaby Lounge App Audit  51:35 - Can you provide sample of an app that lowered their price successfully?  54:52 - Who's Up?! App Audit  1:00:07 - Is it better to start with a higher or lower price?