Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours. You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins. Topics Covered: 02:48 - The Psych Framework to a great onboarding experience 16:23 - Should you position your app against another big app eg. "evernote killer"  18:09 - What's the advantage of App Radar when you have details in Google Play console  19:47 - Will Android users ever pay for anything?  24:08 - FAQs 4 fun App Audit  30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps?  39:28 - App attribution for Apple Search Ads 45:13 - Is it better to send traffic to website rather than the app?  50:00 - Should you launch both

Today's guest has 11 best-selling books, influenced over a million people with her courses, talks, interviews, videos and books. You will discover: - How she first got started in the breathing sciences - How she first got started with digital courses on the web - How she validated her app idea with digital courses first - Why it's important to find good technical co-founders - Key lessons from making the app - How she used her influencer friends to help promote the app Nevsah Fidan Karamehmet is the CEO and Founder of Breath Hub. Show Mentions - Fav app: Freetrade SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on t

Did you just launch your app? In this video you will discover all the different strategies to jumpstart your app with app store optimization (ASO). Joining me in this series is David Margaryan who is the Head of ASO at CheckASO.io. You will discover: - Foundation of keyword research - How to brainstorm your keywords - Why competitor analysis is so important - Should we focus on low competition keywords? - Should we have paid marketing from the very start? Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: http://youtu.be/06GbGI1i8UU Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering

Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process. Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com. Topics Covered: 02:10 - How to track revenue by keywords?  04:24 - How to structure your Apple Search Ads campaigns?  06:30 - What are the default rules and automation you should set up from the beginning?  12:55 - Can you track search ads all on your own?  14:37 - How to see the keywords listed under "low volume terms"?  16:00 - Is there a way to optimize download/install ratio from Search Ads?  17:21 - 85% of your downloads should open your app  19:46 - How does ASA impact ASO?  24:58 - Can you hack ASA by having a high CPT but low CPA?  27:58 - App Audit: Stand up! Smart reminder  39:00 - Should we switch to 3-day vs 7-day trial?  40:15 - Subscription hack - yearly subscription with no trial 42:33 - Keyword level attribution on ASA Basic vs Advanced  45:3

Today's guest has had major success with mobile games driving over 70 million players over the last 10 years! So why is he moving away from mobile to the PC / Console space? You will discover: - Why they are moving away from mobile - How to decide between a premium paid game vs free to play - Tools to do market analysis for the PC / Console space - His thoughts on how ads deter the game experience - How to get a partnership with a publisher - The marketing channels for PC / Console games - How setting a deadline helps you make a big decision Rob Segal is the Co-Founder at Get Set Games. Show Mentions - SteamSpy - Baldi's Basics - Frostpunk SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have de

Phone push notifications are a great way to bring users back into your app, but what's the best way to get users to enable push notifications? Well, here's a very interesting test between showing the default push notification vs a double optin where you ask users if they'd like to enable push notifications. Which one do you think won? You can watch this video: https://youtu.be/LSDmVGqbbJ8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips

Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, how he transitioned from in-app purchases to subscriptions, and when he knew to stop working on his other app ideas to focus on this one. Chris Onuigbo is the Founder at Grounded. Listen to Chris's podcast episode: https://appmasters.com/indie-developer-3x-his-revenue-with-chris-onuigbo/ Topics Covered: 01:38 - How to overcome your fear of moving to subscription 03:16 - How to transition from IAPs to subscriptions 05:50 - How to ensure your app succeeds 09:30 - His two book recommendations that led to this app's success 11:28 - Do you recommend having a lifetime option? 12:20 - If you have an MVP, is it okay to charge for premium features 13:07 - How do you get people to share your app 16:10 - Money Buddy app audit 24:10 - Thoughts on cross platform development  25:35 - How Chris doubled his subscription revenue 26:57 - Why he built a com

Today's guest is Ruben Dua who is the CEO of Dubb, the world's video communication platform for sales leaders. Based in Los Angeles, Ruben is the proud father of two, a drummer, and nature lover. You will discover: - How seeing his wife struggle with closing prospects helped him build the platform - How he decided what features to build first - How video can increase sales/customer feedback - How he determined his pricing strategy - How preselling the product helped its initial launch - Creative ways that he's seen work with videos Ruben Dua is the CEO at Dubb. Show Mentions - Fav app: Canva SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to

Which pricing strategies increased revenues by 65%? Discover the type of pricing page you should have within your mobile app to increase your revenue. We break down all the key elements of a highly converting pricing page. You can watch this video: https://youtu.be/XEW7WOmIiQc Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with ever

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?  Today's guest is the CMO at Reflectly, Darius Moravcik. He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps Topics Covered: 01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels 03:57 - What criteria they are looking for in their acquisitions 05:43 - How they are finding apps to acquire 09:29 - What they do after acquiring apps 10:14 - Problems with transferring apps involving CloudKit & SMB program 12:48 - Is there a preference for iOS? 13:52 - How Reflectly is using micro influencers to drive downloads 20:20 - Minimal app audit 25:26 - What's the standing approach on stating social impact in the app description? 28:10 - Monetization tips: Why onboarding should be its on produ

Today's guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents. You will discover - How she built the first version of the app - Why you should focus on revenue first - Fundraising tips from raising over $7M - Focus on getting users - The SEO strategy that helped her grow - Being product first then monetizing data - Affiliate marketing as a great revenue driver - Month vs annual subscriptions - Promoting the premium features in email marketing strategies Sheri Atwood is the Founder and CEO at SupportPay. SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all h

This photo scanner app that launched in 2020 makes over $300K a month. We break down how they are marketing the app and converting their downloads into paid customers. You will also discover how they lock their features to ensure a high conversion rate. You can watch this video: https://www.youtube.com/watch?v=l8CYxrOmdp4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com.

Today's guest 3X his app engagement and retention without updating his code and he will reveal all the tools and strategies that led to this explosive growth. Also, you will discover how to run a sweepstakes program, his top ""waste of time"" A/B tests and how to do feature mocking. This week's guest is William Labanowski, Founder / Lead Software Developer at WagerLab. Show Mentions: https://retool.com/ Topics Covered: 01:02 - How he 3x his app engagement with in-app content 09:10 - What is a good budget to spend on Apple Search Ads for a new social app 20:27 - GIF Maker App Audit 27:36 - How to start an App Marketing Agency  30:03 - How to run a Sweepstakes program 34:03 - Affiliate marketing as a revenue model 37:55 - Vector Logo Designer App Audit 49:57 - What's your best growth strategy 54:47 - MatchLyfe App Audit 56:53- The Google Ads trick to test your screenshot copy 01:01:20- What is the best soft launch strategy with little or no marketing budget? You can watch this video:

Today's guest is Bryan Clayton, the Co-founder and CEO at GreenPal. Before starting GreenPal, Bryan Clayton founded Peachtree Inc. which had a $10 million annual revenue before it was acquired by Lusa holdings in 2013. In 2020 GreenPal generated $20 million in annual revenue. Topics covered: - How he spent the first 4 years just in Tennessee - How he focused only on weekly transactions in the early days - How being a less "glamorous" business helped them succeed - The cold calling hack that enabled them to get their first 100 contractors - How passing out door hangers got them their early customers - What to avoid when building your app (possible youtube clip) - How they taught themselves how to code Show Mentions - Previous episode for GreenPal - YouTube University - Upwork  SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can in

Coming up, I'm going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel. You can watch this video: https://youtu.be/gizhT5xgKZQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every u

This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer and reveal how he's been able to market his apps without any paid acquisition. Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 Topics Covered: 01:41 - How do you come up with app ideas (since you can code and design anything you want)? 06:20 - How to market your app on launch day? 12:30 - Do you need a community to market apps in 2021? 13:13 - How long to wait when testing new app store parameters? 14:05 - How did the apple watch version work out for meditation apps? 14:53 - When do you give up on an idea? 21:04 - Are Quora and Pinterest good for app marketing? 22:36 - How did you teach yourself how to code? 29:02 - Lockcard App Audit 44:26 - Can you get downloads upon launch? 46:33 - Slash buy local services App Audit 56:25 - FaxGo App Audit 01:01:14- Rich's advice for those wit

Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app. You will discover: - Where to start with user retention - The Adjacent User Theory - How to effectively manage in-app messaging - The survey questions that helps them fix their product - The strategies that led to a 230% growth in user retention - How retention leds to lower CPIs - How to connect user retention to overarching company/product goals Anja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic. Show Mentions - How Adidas Runtastic Build Meaningful Relationships with Their Users - Fav app: Audible - The Adjacent User Theory SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives

Coming up, I'm going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale. You can watch this video: https://youtu.be/rfD-fxkBWBQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization?

This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same. You can watch this video: https://youtu.be/SwIA9Tr25_U Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkas

Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. You will discover How to incorporate story into your games What comes first the narrative or the core gameplay loop How a dynamic background increased retention by 40% How Hugo is monetizing through brand partnerships How hugo is overcoming the monetization challenges in Africa Hugo Obi is the Founder at Maliyo Games. Show Mentions - Gebeta SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From la