Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

I'm going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download. Apple Search Ads: https://searchads.apple.com/ You can watch this video: http://youtu.be/3NCKx0fUcL4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now

Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 00:55 - iOS 15 features that you should focus on  03:03 - How iOS 15 impact app marketing  09:23 - Why incorporating SharePlay will help you get a feature  15:23 - Should we only do App Tracking Transparency (ATT) only if we are using user's IDFA?  16:47 - If I don't care about targeted ads, is it okay to just ignore any tracking requests?  21:03 - Do you recommend expanding into the Android market given the legal issues they are going through?  26:45 - MyMovie App Audit  33:58 - How do you do attribution?  37:15 - What do you need to work with B7Dev?  40:16 - Swiftmusic App audit  45:38 - How does it work when you when you need continuous development?  49:30 - Office Hours App Audit You can watch this video: http://youtu

Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. He is the creator of Sweet-Ass Affirmations: Motivation for Your Creative Maniac Mind, several Sweet-Ass Journals, and the host of the "Never Stop Peaking" podcast. In 2016, Heath retired his traditional 'career' in concrete-construction, sold all of his belongings, and scaled his bootstrapped e-commerce startup to hit multiple 6-figure months while wearing mostly undies. You will discover - How to systemize your business - How to have checks and balances in place so your systems don't break - How to hire the right people who can work inside your systems - Tips and tools to help you succeed on Kickstarter - Keep the tiers on Kickstarter simple Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. Show Mentions - Kickbooster - Sweet-Ass Affirmations SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also ra

Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits. In this episode you will discover: - How Ripl achieved $5M in revenue with just the iOS app - How to target small business owners - 3 tools for targeting SMBs - What KPIs or operating metrics does your company and team prioritize? Clay McDaniel is the CEO of Ripl. SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are af

In this video, I'm going to show you the best ASO tool to do competitor analysis and mine some good keywords. A key part of ASO is performing competitor analysis to see what keywords are driving downloads for your competition and how you might be able to utilize the same strategies. With Checkaso you can mine your competitors' keywords, find which in-app purchases rank for your main keywords, and explore your competition's top keywords. Learn more: https://checkaso.io/ ou can watch this video: http://youtu.be/C7ao0ZNlDQ8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that pr

Emily Hochman is the Founder and CEO of Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all. Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and dietitians all over the country. She is a certified health coach, founder of the Movemeant Young Professional Board and native New Yorker. You will discover - What came first the supply or the demand of Wellory - How Wellory uses word of mouth marketing to increase supply and demand - How she incentivizes users to share the app - Why apps MUST master the "love experience" in their UX - How they are growing like crazy on TikTok - How to build a business model with high retention - How to build a welcome flow where customers actually fill out the form - The email marketing campaign that brings back users and drives revenue - 3 big fund raising tips that helped her raise over $4M Emily Hochman is the Founder & CEO of Wellory. Show Mentions - FormSort  - F

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube). Topics Covered: 02:28 - Website traffic vs app traffic - what's converting better?  04:14 - How to optimize web traffic to app users  06:51 - Top of the funnel optimization to growth hack user acquisition  08:56 - Visual of Ripl's onboarding flow  12:02 - How to scale user acquisition  14:53 - What channel is better at scaling  18:17 - Wysefit App Audit  29:21 - The Google UAC hack that creates better targeting and lower CPIs  31:44 - How do you compare Google UAC for Android vs iOS  32:35 - Apple Search Ads campaign structure  35:54 - Is 50K a good starting budget?  41:26 - Butlr app audit  52:56 - What's the best ch

Today's guest is a serial entrepreneur who has built 5 businesses in the last 25 years. She is on a mission to combat loneliness and improve fitness, well-being and longevity through the simple act of encouraging women to walk together. You will discover how she built a true community around her app, how her company drives growth through being community first, and how website visitors surprisingly drive better app users. Joyce Shulman is the CEO and Co-Founder of 99 Walks. Show Mentions - Fav app: NY Times - Joyce's Ted Talk - The Big Leap Book SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I r

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  Topics Covered: 01:25 - How iOS 14.5 impacts mobile advertising  03:24 - How many users are opting in or out to be tracked  05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5  09:51 - How to target Facebook Ads for hypercasual games  13:38 - How to structure your campaign for game installs  19:59 - Happy Pet App Audit  32:49 - What metrics do you use to decide if a campaign is considered a success  33:55 - What is the average CPI  37:38 - Facebook Ad vs Google Ads  40:36 - Outfit Tracker App Audit  51:58 - Do you report all sales to Facebook?  52:14 - How does Facebook AAA base their targeting?  54:49 - When it comes to ad assets what's best?  55:51 - Lyricster App Audit 

Voted one of the 100 GI Game Changers in 2020, Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity. Her expertise lays in the opportunities for mobile gaming in regions such as the Middle East and Africa. Since joining the gaming industry, Johana has taken steps to promote and represent minorities in the digital and gaming space, in and out of Unity. She has worked head-on to advocate for  diversification of content, content creators, and the community as a whole. Johana RIQUIER is the Strategic Business Development Lead for The Opportunity Markets at Unity Technologies.  Show Mentions Fav app: Whot King: (iTunes | Google Play) SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it no

Discover the ASO strategies that have the biggest impact on your downloads and keyword rankings. Stop wasting your time testing out strategies that you've read or watch, and learn the tiny ASO changes that will have the maximum impact. This week's guest is David Margaryan, Head of ASO at Checkaso.io. Topics Covered: 01:54 - How to know if your ASO is fully optimized  09:05 - Tiny ASO change: How adding localizing the Google Play text led to a 70% increase in organic downloads  14:05 - Does keyword density have a huge impact on rankings?  16:14 - Google natural language  24:16 - Wow clock App Audit 36:54 - How to properly test graphics for seasonal ASO?  38:55 - How to optimize your in-app purchases to get them indexed  43:43 - Money Tracker App Audit 53:25 - What to do if your ASO is optimized and you're still not getting downloads  58:43 - Fair Giveaway App Audit You can watch this video: http://youtu.be/a1gw1PxT25M Get our greatest growth hacks to incre

Today's guest is Trevor Lewis, the Developer of the Troll Master app.  You will discover how you can generate up to hundreds of thousands of Facebook impressions per week for free. Facebook is also a great way to get user feedback which is critical to improving your app and aligning it with your customer's needs! Topics: How a complete newbie built a successful app on the side How to use Facebook groups to drive app downloads How he uses his Facebook Page to drive downloads The revenue split between his monthly, yearly and lifetime plans Show Mentions: - Troll Master Facebook Page - MIT App Inventor - Flutter - MacInCloud - Fav app: onX Hunt SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. W

Discover how to use Reddit to market your app and drive thousands of downloads. You will learn which subreddits to use, how to make sure your post does NOT get deleted, and how to come up with a Reddit title that drives upvotes. You can watch this video: https://youtu.be/oBL_i29lbMs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs wit

Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. Topics Covered: 02:30 - Simple ways to increase retention 04:00 - How a dynamic background increased retention by 40%  12:15 - Remote config feature or launch hardcoded to a small user base   13:20 - A/B testing using Google  15:30 - Charades - Heads up app audit 22:34 - What comes first the narrative or the core gameplay loop  27:16 - Math Games - Adapted Mind app audit 39:28 - Retention is the holy grail   45:05 - Perfect Pitch Toddler Games app audit 54:40 - Thoughts on banner ads as a revenue generating ad unit  You can watch this video: https://youtu.be/6iyRj6TDDsI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://

Today's guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services. Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Condé Nast. In this span, he has brokered industry-first partnerships between established and emerging players. In this interview you will discover: - How a digital media and technology executive went into astrology - How he's been able to give away so much free content and still monetize - What metrics to focus on when just starting out - The A/B test that made the biggest impact - How to find success with social as a mobile company - How to justify investing in social Ross Clark is the CEO and Co-Founder of Sanctuary. Show Mentions - Fav app: TrueCoach - Follow Sanctuary on Instagram SPONSORS CHECKASO is an analytical ASO platform that provides you with u

Discover the WWDC hack that led to multiple Apple App of the Day Features. https://developer.apple.com/wwdc21/  https://developer.apple.com/wwdc21/labs/ You can watch this video: https://youtu.be/wsxRfaDJNYk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of

Mobile gaming is HOT! But it's even hotter in emerging markets. Discover everything you need to know when building your mobile games for emerging markets such as Africa and the Middle East. Today's guest was voted one of the 100 GI Game Changers in 2020. Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity. Check out Johana's YouTube channel: https://www.youtube.com/c/TheJohanaRiquierShow/ Topics Covered: 01:57 - The opportunities that exists in Africa and Middle East 03:37 - What types of categories of games work best in emerging countries 06:43 - Clever ways to monetize in these markets 08:52 - How best to promote games in the markets 13:53 - Wordcursion App Audit 32:08 - Daring Destiny App Audit 40:12 - Why you should actually pay attention to these emerging markets 44: 53 - Bus Simulator Real App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app aud

Jen Donahoe is a Marketing and Growth Lead at Riot Games. With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020. You will discover: - How influencer content is outperforming other forms of ads - How to measure influencer marketing - The biggest bang for your buck - How to approach soft launch and what metrics are most important - How to build a growth Hacking team - Twitch vs YouTube Show Mentions - Famebit - SurveyMonkey - Episode 826: Jordan Blackman - Adobe Spark - Fav app: Levels ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic

Discover how to get free traffic and app downloads through Reddit.    You will discover how to post so you don't get deleted, when is the right time to post, and what subreddits drive the best traffic.   Joining me is Brian Harp who is the founder and CEO of Gala a photo and video sharing app for iPhone users that launched April 2021. Links:  https://www.reddit.com/r/Entrepreneur/comments/n4h02o/heres_what_i_learned_growing_my_mobile_app_to/  https://www.reddit.com/r/apple/  https://www.reddit.com/r/iOSProgramming/ Topics Covered: 03:13 - How he used Reddit to validate his ideas 05:14 - The subreddits that he used to drive initial downloads 08:20 - Why it's better to have 100 users love you than 1 million kinda like you 13:17 - How to talk to your users within your app 16:52 - What is the downside of Reddit? 21:36 - Why Brian decided to find a technical co-founder instead of a development firm 21:40 - How Brian used Angel List to find his technical co-founder 24:11

Today's guest is Kate Nezhura, Director of Product at MobilityWare. With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games. You will discover: - How to figure out the preferred price point - How to segment for monetization - What is the best way to monetize - When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow? - How to incorporate monetization with liveops Show Mentions - Fav app: Merge Mansion:(iTunes | Google Play) - MobilityWare ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors,