The Garyvee Audio Experience

#QOTD: What animal scares the crap out of you?#LINKSOne Is Greater Than Zero: https://www.youtube.com/watch?v=4fsYW...GaryVee Loves Twitter Video: https://www.youtube.com/watch?v=SUy45...Ask a question: https://www.garyvaynerchuk.com/what-y...http://instagram.com/joshguilar/

#QOTD: Give me your 2 cents on the "One is Greater Than Zero" Film - http://youtu.be/4fsYWXrGGcE#LINKSONE IS GREATER THAN ZERO: http://youtu.be/4fsYWXrGGcEASK GARY A QUESTION: https://www.garyvaynerchuk.com/what-y...I've talked about not being crippled by hiring anybody, because if they aren't good you can just fire them. But for the first 15 years of my career I was not good with this. I hated it, there is nothing positive to firing anyone, I would always justify an excuse for them. I've learned that in the long run, letting someone go is better for both parties. One thing that I'm very proud of here at Vaynermedia and Winelibrary is that when an employee is let go, people aren't surprised bec

It baffles me to see how many people think they are bigger than they actually are. People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?" My reply? One is better than zero. You need to be thinking about the steps it takes to actually get to the biggest places in the world. Before you get that meeting with Zuckerberg or Mark Cuban, or whoever you want to meet with, you need to have a lot of little meetings. You have to build up your cadence. I've been on Conan. Ellen. The Today Show. But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me. Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To m

#QOTD: Where Are You Consuming The AskGaryVee Show? iPhone? IPad? Tv? or Computer? Where? If you're looking to try and sell ads on your Instagram account, first up you need the followers - the scale - to support bringing in real money. You need to spend the next 6-12 months actively acquiring new users. Then the answer is YES. It's totally fine to be making an ad once every 7 Instagram videos (remember, Jab, Jab, Jab, Right Hook). But you need to make the stuff entertaining. Think like 1950's advertorial-style commercial starring you using the product. Like when they used to bring dogs onto Jonny Carson to eat Alpo dog food. All of that is clearly coming back into vogue. Now here is what I would do if it were me: You need to basically google all of the news and media relating to your specific niche, and you need to reach out to every single person in the first 80 pages of results to let them know what you're doing and see if they can get you exposure. You need to absolutely be pounding all 879 influencers who

#QOTD: Rank these four platforms in order of YOUR preference: Facebook, Twitter, Snapchat, and Instagram.Last night, I started using Twitter's new video reply feature. That platform is playing a lot more with video. When I first started putting out content in 2006, it was video because that felt most natural to me. The best way I could communicate. But it was hard for me to execute on it. In 2007 and 2009, I would carry a Flip Cam around with me and use that as my main medium. The fact that I can now do that straight through the Twitter app is awesome. So video does seem most natural to me. But I don't over think my content. Way too many people over think the stuff they are putting out there. We're living in a culture where kids are growing up scrutinizing every selfie they take. It takes them forty-seven minutes to post because they have to make sure the lighting is right. Then when it doesn't get enough likes in the first four minutes, they pull it down. I have the reverse of that rigor. I would take the mo

#QOTD: Which historic figure would you like to have dinner with? ;)#TIMESTAMPS01:23 - In episode 63, you say you watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut? 07:00 - What are your thoughts on the marketing opportunities in the new app Yik Yak? 09:33 - We spend all of our time pouring our creativity into projects for our clients so that when it’s time to shift gears and focus on our brand, we’re fucking exhausted. How do you keep it burning for both? 11:55 - What have your children taught you about life and business? 

#QOTD: New York is about to get CRUSHED by a blizzard, so I want to hear about your favorite memory from a snow day. Social Media is the plumbing to the word of mouth in our society. If you make a great product and you can get people to taste it, both literally and metaphorically, then there's a tremendous opportunity for your name to spread on its own. There are tons of brands that don't spend on marketing and win simply by making a great product that people can't help but talk about.  In this day and age, you may not have the budget to put towards marketing your product or service, but that shouldn't stop you. If you're putting out a strong product and service then your name may very well spread through the eyes and ears of those that are able to experience your offerings firsthand.  Social Media has put us in a very interesting space. If you can leverage the social "influence" of one individual who's had a great experience with what your business offers, you can be well on your way to surpassing the attent

#QOTDPart 1: Give me your feedback, are you excited about instagram bringing a visual element to the show? Part 2: Are you going to submit a question via instagram? If you are building a consumer facing business, like a restaurant for example, then a franchise is a great thing to do. But, something to ask is—are you trying to franchise your name? A lot of people have tried to franchise me. Yeah. Me. As in Garyvee. I got so many pitches when “Crush It” came out in 2010. People wanted to build courses that they would teach, but it would syphon up to me. That was something I wasn't comfortable with because I don’t feel like it represented me. I wouldn't want to franchise that route.So if you're asking me about franchising yourself, I'm going to say no. Having other people represent "you", to scale your "brand" as a franchise, just doesn't make sense any more. With YouTube and all the other forms of social media available, you just don't need it. BUT let's say you're franchising your restaurant or retail business

#QOTD: What is your favorite morning beverage? I think that "hustle" is something that you're born with. Let me explain.Work ethic is definitely a trait people are born with but ultimately I think that the hustle meter is fundamentally affected by who the work you're doing is for. Sure, if you work for yourself, it's really easy to give yourself that high grade hustle. However, if you work for someone else, I think your attitude and effort are solely based on how inspired you are and how protected you are by that leader. I truly believe that because I instill trust and protection (as well as some high standards) for those that work for me, they're able to go all-in and deliver and work as hard as they do due to the culture and the context that comes from within the workplace. At the ground level, everyone is motivated by their own selfishness and there's nothing wrong with that. But then there's a side of it where if the leader presents a workplace based on meritocracy they're going to do whatever they can to

#STATEMENTOFTHEDAY: I want you guys to reach out to one person that you haven't spoken to in over a year. I'm serious. And for you over-achievers, try and think of somebody you haven't spoken to in more than 5 years and give them a call. I want you to comment and let me know who that person is and what happened when you hit them up. You'll thank me later :)The brilliance of this show (#humblebrag) is that when people look back and realize what I've done (and what I'm doing), they'll notice I'm creating the base, the foundation, for all the other pieces of content that I'm able to create. If you pay attention you'll realize that all the content we're putting out is (for the most part) based on the seed that is the #AskGaryVee show. Just take a look at the last 6-8 weeks and you'll see the substantial increase in output we've been able to tackle because we're taking advantage of what this show provides -- whether that's Medium posts, GaryVaynerchuk.com articles, animated GIFs, etc. In essence, the #AskGaryVee i

#QOTD: Can I get your wine business? YES? NO?#QOTD2: What are you looking forward to in 2015?The best way to push employees above their own means is to guilt them into it. Everybody is driven by things, so first and foremost, you need to use your ears and listen. You need to sit down with your employees and understand where they want to take their careers. What’s their ambition? By sitting down with people and actually listening, you’ll be able to set up your employees for success in order to achieve the beneficially mutual goals at hand. Don’t think for a second that money drives all motivation. It’s simply not true. People are in the game for multiple reasons and the only way for you to understand that is to listen. Once you understand then you can set them up to be in a place for them to deliver. The only way someone will over deliver FOR YOU, is to attack THEIR OWN selfishness. You may be selfish in asking for people to over-deliver for you, but the only way for that to be executed on is for you to over-d

Hustle: The Most Important Word Ever Video can be watched here: http://youtu.be/PIJElPStJpg?list=UUctXZhXmG-kf3tlIXgVZUlw

#QOTD: How much do you hate DRock?The middle is the commoditized work that everybody does. What I mean by this is that everybody winds up doing what the market calls for. They're focusing on what's popular in the moment and not focusing on where the market's going. I can't tell you how many times I get pitched by startups doing the same thing everyone else is doing and singing the same old song. What I want to hear about are those that are in the trenches doing the hard work - the nitty gritty; Those that are going above and beyond and breaking traditional thinking."The middle" is what we're surrounded by 99.9% of the time. It's the sh*t everybody focuses their energy on all the while ignoring what really matters - the clouds and dirt, as I like to call it. You've got to dive into the trenches and get into the weeds. BE A PRACTITIONER. At the rawest of levels you need to be executing. You need to be focusing on the stuff that nobody wants to bother with. Why? Because that's the hard part. And that's what matt

#QOTD: What's your Instagram handle? Look, when VaynerMedia was in its earlier days, our website was garbage. It almost looked as if we were going out of business and I know that. That's on me. At that point in time I didn't think we needed to showcase the work we were doing, or the clients we working on, or any accolades we could have showed off. We just needed to focus.  The point here is that everything I do, and everything that you do, needs to have strategy behind it. The strategy at the time for us was to stay low and be quiet, and focus on what we were doing internally and focus on the energy that we needed to create to build an incredible business. So that's what we did -- BUT, that doesn't mean that's what you need to do. It all boils down to strategy and the mission at hand, so that's what you should be focusing your energy on. Look, we were put in a peculiar position. I had my own personal brand and people knew me as this "social media guy." To be honest, I had plenty of doubters who thought I was

#QOTD: Where do you watch or listen to the #AskGaryVee Show? I think that Instagram and Twitter are tremendously different. Look, Twitter is the town hall, the cocktail party of the social world. When things happen in the world and there’s breaking news, we’re running to Twitter not Instagram – we want the chatter, not the images. However, I do believe that Instagram has found a way (at least up til now) to gain the most attention from the consumer where we've found ourselves looking at those pictures pretty consistently.  Attention wins and that’s what Instagram has been able to capture. People are actually consuming content on Instagram, whereas on Twitter, those days are over. Back in the day I used to be able to send out a tweet and although I had a substantially lower reach I was still able to garner that attention. Instagram, due to its image-focused nature, is naturally able to capture our attention more easily. And let’s face it, we’re lazy, and it’s much easier to consume an image than to take the ti

#QOTD: How old are you? Check out my new video channel on 5by!http://5by.com/garyveeThere is zero doubt in my mind that I can run ANY company. I'm a reverse engineer, through and through. Heck, I don't know anything about 99% of the businesses out there, but I believe that it would take me only about 6 months to absorb the information - the data, the numbers, the culture, etc. - and reverse engineer the business to get it to a point where I can run with it. I'd take a look at the marketplace, understand the consumer that the business is selling to, whether B2B or B2C, and start making my chess moves. Frankly, as an operator, there is no business out there that I'd ever be intimidated by. That's just who I am. Fearless.Look, this comes down to people and process. You need to have the chops to build teams around you while having the strategy and tact to sell the product at hand. I'm certainly not the only one, but it's few and far in between that you have natural born operators that can take a look at things, a

**Listen Up: Ashton Kutcher's on this one!!** Enjoy :) #QOTD: Which social network are you hottest on RIGHT now?Agencies in the market for awards is nonsense. I've been talking about this for a while in the halls of this world and within our industry. At the end of the day, these agencies are being hired to do work for THEIR CLIENTS, not for themselves. They're being hired to tell a story on behalf of the brand they're working for which in turn is supposed to sell sh*t. Agencies are using their work and these awards to recruit more talent and to gain more clients. I get that. It's smart in one way, but it's not intended for the long game and it's not sustainable. I'm not trying to begrudge the agencies that do it because I get the business rationale behind it but it's just not a healthy culture. It takes the eyes off the actual prize of doing what's best for the client and I just don't subscribe to it. Luckily for us at VaynerMedia, our proof is in the pudding. Our work is the word of mouth of our business an

**WARNING: DO NOT end this episode early. Stay tuned 'til the last second. You won't regret it.** Hint for you podcast listeners: ASHTON KUTCHER#QOTD: Give me some feedback on the new settings of the show. How do you like us filming on the 15th floor? -- Since you all can't see what's going on, check out the YouTube episode and let me know what you think!!THINGS I VALUE: I'm a humungous fan of patience. Lack of patience has caused so many people to not achieve the upside that they deserve and that just kills me. Another thing I value so greatly is an old school handshake. That really matters to me. Word is bond. Having people in your life that you can trust based on their word goes a long way -- you know, someone that you just know is going to deliver on whatever it is they say they're going to do. On the other hand, when someone doesn't deliver on something, I have the understanding to realize that unexpected things can come up and change the course of action. So I completely buy into being nimble and empath

#QOTD: Give me some stories from your experiences with company holiday parties. I need gossip, people :) Also, why are you not visiting me this weekend at Wine Library? :(Google+ is most definitely a failure (in my eyes) for Google. While Google is my pick for the best tech company in the world, they made the wrong decision in doing something outside of their DNA. They tried to copy something, and I think that was ill-fated.I use Google+ because there's an audience of mine there and it ties in greatly with the YouTube society. There's a small niche group of people that I massively respect that have developed some great communities there. However, much like every social network besides Twitter, it isn't in fact a social network. Most of these "social networks" have become content portals. And so, I still have a great sized audience on Google+ and therefore they will not be forgotten and I will continue to distribute my content there because it's native, and that's what you need to do. Understand the nuances of

#QOTD: What's the greatest holiday gift you've every received? - India K. :)With an organization of the size of VaynerMedia, of course you need a balance of employees that are highly skilled in particular focuses as well as those that are considered to be 'jacks of all trades.' So for me, of course both work, but truthfully, I'm a firm believer in the importance of being a 'jack of all trades.' So, for the purposes of drawing some lines in the sand, I don't agree that everyone should focus on one particular skill.Many people would argue that if you try to know a little bit of everything, you'll never get to the point of mastering anything. My argument? Bullsh*t. I don't buy it. I think I'm perfectly capable and skilled at 19 different things and that's just the way I roll. Look, you need to be able to adapt and you need to be able to evolve your skill-sets depending on the particular situation. In my world, there's NO room for excuses. So when I hear people make the excuse that they can't do other things beca