Startup Creative | Your Go-to Source For Straight-up Business Advice

This week I had the absolute pleasure of talking to the award winning designer and founder of her own studio Evi O. A well known expert in the design space who delivered a keynote presentation at Semi Permanent Sydney in 2023 as well as Creative Mornings Sydney and The Design Conference in Queensland. Evi's studio specialises in publications, brands and creative collaborations that have won her multiple awards. Evi shares an abundance of information and insights into the behind the scenes of what it takes to build a successful creative company, from finances and managing a team, attracting your ideal clients and pushing the boundaries with new and creative work. She is also a self taught artist who is represented by Saint Cloche in Sydney and Up Rise in New York. An incredibly talented, wise and humble creative with so much knowledge to share, it was truly an honour to share this conversation with Evi and I have no doubt you'll walk away with an abundance of knowledge and inspiration for your own creative end

On today's episode I caught up with Lyndal Harris from Podcast VA who truly is an expert in her field. With many years of experience in starting and scaling podcasts, the StartUp Creative show included, Lyndal holds a wealth of knowledge on what it takes to launch a successful podcast.    In this episode I ask Lyndal some of the FAQ's I get about when and how to start a podcast as well as her practical tips and advice on the technical side of things. If you've been looking to start a podcast for yourself and/or your business, this episode will teach you everything you need to know to help you just start.   We'll cover: the benefits of staring a podcast  how to use a podcast as a marketing strategy for your business  ideal episode lengths and topics  technical setup  what to focus on and invest in when just starting out  how to pitch to potential guests  apps and resources you can use for quality recording experience  And so much more. Check out Podcast VA for more tips, services and resources to he

It was an absolute joy to have James Parr, disability advocate, model and athlete on the show. James shares his incredible life story with such openness, honesty and lightheartedness that it was hard to keep then conversation to an hour. In the episode you’ll learn how James became an amputee at age 21, went from a social worker to runway model in the space of a few years and an insight into how he keeps positive and keeps creating the life of his dreams despite the multiple challenges he has faced. A fun, inspiring and truly courageous conversation and an honour to share it here on the show. Check out Jame’s work here https://jamesparr.com.au

Hannah is the Author of her first book, Rainbow History Class- your entry into LGBTQ+ history, sharing queer and trans stories from Ancient civilisations all the way up to the internet. In this inspiring conversation Hannah and I discuss who gets to record and tell history and how diversity in gender and sexual orientation can often be excluded from the narrative. Hannah also offers tips and insights into building her social media audience and making viral videos with millions of views as well as the process behind landing her first book deal and writing. Check out her work here https://www.rainbowhistoryclass.com https://www.instagram.com/rainbowhistoryclass/ https://www.tiktok.com/@rainbowhistoryclass?lang=en

On today’s episode I had the pleasure of meeting Angus the co-founder of the world's first brain drink. Ārepa is a neuroscientist-backed brand based in NZ and improving brain health around the world. Angus shares insights into where this incredible business idea came from and the steps he took to bring the idea to life. An incredible start-up story that didn’t follow the conventional path but that has attracted some of the worlds leading athletes and creative minds as customers and fans. I personally love the drink and the team have offered a discount code to listeners of the show Use THEBRAINDRINK for 10% of your first order. Find out more about the drink and where you can purchase it at https://drinkarepa.com.au

On today's episode I caught up with Dr Marion Piper, Creativity Coach and all around legend. We discussed the role that creativity and art plays in times of uncertainty and how we as creative entrepreneurs can find ways to continually expand and grow our businesses when times are tough.  Marion is an expert in the field of identifying big and small traumas in our lives and stories and offers us insights and tools as to how we can transmute the hardest challenges in our lives into art.  We also discuss what differences we've noticed in our lives and businesses post covid and what we've had to put in place to manage the stress and big lifestyle changes that came with such a prolonged amount of hardship and uncertainty.   Check out Marions work here https://marionpipercreative.com 

In this episode I caught up with an Australian singer/songwriter and icon, white literally - Montaigne was Australia’s Eurovision contestant in 2021 and has a long list of accomplishments including a recent collaboration with David Byrne from the Talking Heads. They share their story of stumbling into the music industry, how they stay inspired to create art and tips for those looking to get started. An incredibly humble, talented and inspiring artist who is staying in their own lane whilst making art from an authentic place and taking us all on the journey with them.  Check out their work here  https://www.instagram.com/actualmontaigne/

From my IG live with content creator and artist Bianca Beers, where we discussed how to become a content creator as a career, the best motivation to get started on your content and practical tips to make it work for your business. Bianca shares incredible but relatable tips and stories on how she got started, gets clients and advice for getting yourself back in the content creation game.  Check out Biancas work here https://www.instagram.com/biancabeers/

On today’s episode I discuss lessons learnt from Rich Diviney’s book The Attributes, in particular the topic of fear. I often gets asked by coaching clients and our community about ‘how to overcome fear?’ I see it a lot in people who have an idea that they want to make a reality but who find that fear stops them from taking action. Diviney’s book shares research and insights into what exactly fear is and how moving towards it, is one of the best ways to overcome it.  In this episode I share tips and tricks for how you can put this into action to ‘just start’ and explore how understanding where fear comes from and how it shows up can be the best tool to overcoming it.  Check out the book here 

I've had a few coaching clients of late reach a point of needing help to finally give their side hustles their all in order to help them finally leave a job that isn't serving them anymore. I often get asked about when and how to make the leap from a full time or part time job so as to give their business idea or side hustle a solid crack. It's a tough one to give a blanket answer to but in this episode I share how I felt and what I did when I transitioned from my '9-5' to StartUp Creative and insights into how to make it work for you.    Even if you've already started and you need help deciding if your next big idea/project/product or service is worth taking the risk, this episode will help you figure out the best next steps as well as some mindset hacks to overcome fear and inaction. 

On today's episode I attempt to bust some of the common myths and stories that keep us from effective goal setting. Based on a research paper 'Role of Goal Orientation, Ability, Need for Achievement, and Locus of Control in the Self-Efficacy and Goal-Setting Process' I cover what are the key factors to setting goals that one goes on to accomplish.  I share practical tips on how to better position yourself for success, ignite your motivation and sustain your efforts towards your goals in order to improve your chances of success. 

On today's episode we chat with Su and Alex, the co-founders of a conscious beauty brand that we all love - Foile.  The pair chat about their startup story and how they got into business together and their tips for starting a business as co-founders. We also discuss the importance in taking your time in the research and development stage when starting a product based business. The couple also shared the real side of running a startup from having to find solutions to their packaging when things didn't go to plan, pivoting their business during covid and moving into a new phase of scaling and marketing their business to a wider audience. A really real chat with two very passionate and inspiring founders serving us straight up advice for starting a beauty label. 

On today’s episode I share 3 hacks for helping you to navigate through times of feel stuck, lost or unclear about your business vision and direction. Inspired by a lot of practices and strategies that I’ve been implementing of late about how to reignite my passion and inspiration for my business after some time off.  A practical guide with 3 clear steps to take now and revisit when the feeling arises. It’s not always going to be easy and the ebbs and flows of business can be hard to manage but when we take time out of working in our business and revisit why we started and where we’re headed we can more easily regain focus and motivation. 

On today’s episode I caught up with the bubble personality, photographer and business coaching client of mine Sian Fay. Over the last 6 months or so Sian and I have been working together to redesign her personal brand and help her to scale her business in order to attract more of her ideal customers and dream work.  On completion of our time together Sian shared the many wins and successes she’s had in her business since working together and we reflected on the journey she’d been on to make her dreams and goals come to life.  In this episode Sian very generously shares the lessons she learnt, the [practical steps she took, the ways in which she mastered her mindset around money and her worth as a creative and how she was able to transform her business by backing herself.    A lot of people come to StartUp Creative for ‘how to start’ advice and we regally share the success stories of many well established entrepreneurs and businesses but in this episode we celebrate those still on the journey and the first ste

On today’s podcast I share insights from recent materials I’ve been reading and enjoying to creativity inspire my writing, teaching and business coaching.  Pulling on a variety of books, podcasts and lessons from the wisdom of First Nations people, the laws and lesson of nature and new commentary on time and our finite amount of it.  Books & resources I mentioned on the episode: Four Thousand Weeks by Oliver Burkeman  Sand Talk by Tyson Yunkaporta  The Hidden Life of Trees by Peter Wohlleben  The Choice by Edith Ever  Happy Money by Ken Honda 

On today’s episode I discuss the rising fear of challenging economic times for small businesses, creative entrepreneurs and startup founders. As we learnt throughout the pandemic, there will be many unpredictable circumstances outside of our control that will inevitable challenge us as business owners and freelancers. Whilst we can not always predict or control outside events we can find hope that they are a natural part of life, business and growth and happening around the globe. As a business owner you should be taking time out of your business to consider how you are setting yourself up to handle the changing tides that ebb and flow so as to withstand the challenges and come out the other side stronger. During difficult times, many businesses owners will become fearful and begin to act from a place of lack, scarcity and comparison. This outlook can stifle business growth and cloud your ability to see opproetunies, new ways of doing business and growth. In this episode I share tips on how to get yoursel

Today's guest is the founder of Ora Health, an Australian based supplements company, Gabriel Perera. Coming from a background in the health industry, Gabe took a gamble on himself knowing that he had always wanted to have a crack at starting his own company and by the age of 40 knew that it was now or never. Gabe shares his inspiring and honest account of what it took to launch a product company in the middle of a pandemic, how he stands out in the supplement marketplace, his tips for health and wellbeing and many more practical and actionable tips for making your startup successful.    If you'd like to give Ora supplements a go, Gabe has kindly offered our listeners a 15% off code STARTUPCREATIVE15 which you can use at the checkout.    https://orahealth.com.au

On today’s episode I share my recent experience of feeling stuck and not sure what to focus on in my business when I lacked inspiration and motivation.  I share some insights into how to ride the highs and lows of business and what simple actions you can take to help you regain your momentum and get inspired to take action on your goals again.  If you’d like to check out the Halfway Reset that I mentioned on the episode to go through the full process that I taught in our recent webinar you can get the recording and step-by-step process here: https://www.startupcreative.com.au/product/halfway-reset-workshop-guided-goal-setting-process/ Get in touch here for 1:1 Business Coaching kaylene@startupcreative.com.au Here you can join our Level Up Masterclass https://www.startupcreative.com.au/product/level-up-masterclass/  Take the survey to be the first to hear about our upcoming dinner party eventshttps://kaylene3.typeform.com/to/pHcqPWou