Pragmaticlive

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles. Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM. Ready to get aligned?  Check out our full roster of updated courses!

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy? Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is. Ready to learn how to become a product first business?  Check out our full roster of updated courses! Learn more about Wes Bush and his book here

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist.  In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry. Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

We think we know our customers, but do we really know how to listen? On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

* This episode of Pragmatic Live was captured during our recent Product Chat How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts. In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

The current pandemic has challenged, and pushed product professionals around the globe to think differently.  One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs? Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals. If you have any questions for Mike he can be contacted at mike@usertesting.com

Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. See a few of the topics they covered below: Overcoming tension and misunderstanding between product and design teams Advocating for design resources Partnering with UX designers on NIHITO research Crafting user personas and applying them throughout the product life cycle Framing problems vs. goals Creating “How Might We?” statements for ideation For more insights on the above topics and more, check out these great resources. Artifact | “How Might We?” Statements Template Article | From the “Black Box” to the Sandbox: Advancing Product Management and Design Collaboration Article | Building

How should design and product management team up on the journey to successful products? Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

“Community” is a word we hear plenty when online and they exist for many different groups, but how can product groups utilize them effectively? Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, is joined by the director of product management with Higher Logic, Kate Cologna, to discuss community, but more specifically how community can be effectively leveraged and enjoyed by product groups. Learn more about our awesome online community, the PAC, here.

Survey burnout is real.  Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate.  The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace. In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and product, to discuss the roots of the Pragmatic Institute Annual Survey and the types of helpful data that we publish within every year. Get in on the action by taking our annual survey here.

Product managers and product teams own a ton of deliverables, and to ensure product success, strong decision making is one of the keys. On this very special episode of Pragmatic Live, product manager for the Google Analytics intelligence team, Neha Bansal, joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to discuss effective decision making for product managers, obtaining stakeholder buy-in, and how Neha has maintained a strong decision-making process within Google’s framework. You can read Neha's blog here!

We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical. Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for product managers. Or, read the full interview here. Learn more about our design practice here and Shannon's rockstar background here.

With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive? On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.   Want to get ahead of your next product launch?  Check out our Launch course.   Learn more about Luke and Centercode here.

There may be numerous reasons why your product isn't selling.  One of the biggest may be that finding common ground and working effectively with your sales team has become a challenge. In this episode of Pragmatic Live, Paul Young, Pragmatic Institute instructor,  discusses how you can build a product team that effectively works with sales.

The history of competitive intelligence is murky and very, very manual.   Enter Ellie Mirman Scott, Crayon CMO. On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task. You can learn more about Ellie by visiting crayon.co.

Everything has changed.  The way we market and the data we analyze to make decisions has shifted since the pandemic began.    In this episode of Pragmatic Live, Patricia Diaz, senior demand generation marketing manager with Credly, joins our host, Eddie Gordon, courseware designer for Pragmatic Institute to discuss the marketing metrics you should keep an eye on in a post Covid world.

When Covid-19 spread and lockdowns began all over the country, we were all forced to adapt to a new way of working. On this episode of Pragmatic Live, Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”. You can learn more about Jeremy and Cognizant here.

On this episode of Pragmatic Live, Courtney Dagher, senior marketing manager for Inbound 2020 , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how the Inbound conference made the transition from in person, to online and lessons learned along the way.   To learn more about Inbound 2020 visit inbound.com Our very own PAC community leader, Georgina Cannie will also be speaking at this great event, don't miss it!

What is a forever transaction? On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving "forever transaction" business and lessons she has learned being a top strategist in the field of subscription business. To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.

In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits.  On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing while working remotely and how they can stay focused strategically while doing so.  Jon also shares some tips you can incorporate immediately to be more effective in your communications during this time. Whether you're in leadership, or part of a product team, this podcast is for you.