Pragmaticlive

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization. Listen in as we discuss Lori’s three questions that include: What is my market opportunity?  Where is my product headed, and why? What does success look like, and am I achieving it? Read the transcript for this episode here!

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.  As the chief product officer of BAE systems, Neal joins Rebecca Kalogeris, VP of sales and marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. From leveraging a team’s core capabilities to depending on their functional outputs for success, Neal describes how he tailored his organization’s methodology and application to fit each of the roles that within the larger organization.  Read th

What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved? Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch. Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources. Rather read this great episode?  Click here to get th

  From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data analysis to better understand and connect with customers, buyers and users.  Subscribe to the PragmaticLive podcast series and never miss one of our great episodes.

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available? Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences.  Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources. 

This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos.  Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they?  Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for product managers, product marketers, business leaders and their teams to build the soft skills that will separate the average businesses from the high-performing ones. Learn all about fostering a non-judgmental working environment that promotes trust and support, active listening for understanding and building curiosity, applying constraints and using blocking responses.  Make sure you check out the webinar this podcast comes from, as well as our other podcast with Elizabeth Hodos. And subscribe today so you never mi

How valuable are digital asynchronous events? Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness. Make sure you subscribe today so you never miss a great episode of Pragmatic Live!

How are financial institutions using data and data science to create better products and offer better services for their customers? Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. By having a dedicated data team creating and building reports, product professionals are able to spend more time identifying and implementing opportunities and less time finding that information. But navigating the restrictions regarding financial data can prove difficult. Listen to this podcast to see how Gavi and his team are building a data-driven foundation for Dime Community Bank.  Want to learn more about data science at the business level? Check out The Business of Data Science, designed specifically for business leaders who want to bring a data-driven culture to their organization. And make sure you subscrib

Many companies today focus on creating a product and then finding their market, but is that the best way to go? Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.  Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

How well does your team communicate? How well do you collaborate? Are you sure? Communications expert Elizabeth Hodos joins Pragmatic Live host Rebecca Kalogeris to talk through some of the fun and engaging ways she’s developed to help teams learn to communicate and collaborate better. Through her exercises, you’ll begin to see where your team’s communication is lacking, when you’re talking over each other instead of listening, and how to best remedy those issues so you can have more productive conversations.  Want to learn more about using improvisational theater techniques to improve your team’s soft skills? Check out our recent webinar with Elizabeth Hodos, “Improv(ing) Collaboration.” And make sure you subscribe so you never miss out on any of our great content. 

How to Launch and Grow a Subscription Business Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master.    Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket.    This podcast was taken from our July, 2019 webinar “How to Launch and Grow a Subscription Business.” Make sure you check out Mark’s subscription growth calendar, watch the webinar version of this podcast, and sign up for August’s webinar where communications expert Elizabeth Hodos will be showing you how to enhance your collaboration and communication soft skills using improvisational theater techniques.

It’s official, guys. Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level.    Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you

How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products become more interconnected with software and hardware components, with more iterations released all the time, looking beyond the traditional beta test is essential. Listen in as Luke describes the three different types of testing—Alpha, Beta and Delta testing—and how it can help your business create better products so you can improve revenue and happier customers.  LISTEN TO PODCAST Want to learn more about market validation and market discovery? Make sure you take our Foundations course today. And make sure you l

  Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company? Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, in part 2 of (Be a Better Manager) to further discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, effectively on-boarding new personnel and fully immersing them in a companies culture, are a few of the topics they cover in the second part of this great podcast.   Want to learn to be a better manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world. 

Pragmatic Institute has always been passionate about win/loss analysis—but what’s the next version of win/loss for the future? Product strategy guru and kite-flying enthusiast Mike Smart from Egress Solutions joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, look at how data is changing the way we’re doing win/loss analysis. More than just understanding why someone did or did not purchase your product, pulling larger amounts of data from larger quantities of buyers can give you deeper insight into market problems and product possibilities. Understand how to balance the quantitative data with the qualitative data and uncover new opportunities for your business.      Want to learn more about win/loss analysis and how it can help you become more market and data-driven? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.  

Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company? Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, to discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, making sure roles and responsibilities are clear, and providing a clear structure are a few of the topics they cover in this great podcast. Listen to Diane’s personal experiences and find the best way to become a stellar product manager.     Want to learn to be a better product manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world. 

* This podcast was captured during our recent webinar We all want our products to be profitable, right? Well, at some point, yes. But maybe not right now. Profit isn’t always the right metric. Depending on where your product is in its lifecycle, there may be other ways to measure your product’s success. But how do you know what the right metric is for measuring product success? In this webinar, Eric Boduch from Pendo and Steve Johnson from Pragmatic Institute examined a number of strategic approaches for identifying the right success metrics to measure throughout the product lifecycle. So which metrics are the right metrics for your product now? Listen to our recent webinar and find out!  

How do you retain and grow your customers and your revenue when big changes come to your company? Mark Stiving, former Pragmatic Institute instructor and current pricing maestro, follows up on his previous podcast on subscription models with his thoughts on net dollar retention. Mark examines how expansion is crucial to your future growth, while keeping in mind your current customers. How do you get those customers to spend more money with your company without running the risk of losing them? And how does that impact your subscription models? Check out this podcast to find out.   LISTEN TO PODCAST Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.

Dave Daniels, VP of customer success at Pragmatic Institute, dives into the Pragmatic Labs, a series of private 1-day workshopping sessions that teaches a company’s team how to solve a specific problem or prepare for a specific product. Labs are a great way to jumpstart the Pragmatic Framework in your business. Your team works on your problems and your products with one of our experts. We’ll guide you through a structured, in-depth process to reach the goal of the Lab. Get all the details in this great podcast. Could your team use some help implementing parts of the Pragmatic Framework into your organization? Check out the Pragmatic Labs and talk to a member of our sales team today to get started. And make sure you subscribe to our podcast series and never miss another great moment.

What do successful product marketers wish they’d learned at the start of their careers? Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by Justin Topliff, founder of Product Marketing Summit, to talk about the lessons he’s learned as one of the leading product marketers in the industry. Finding different ways to support sales, having empathy for their partners, not assuming customers know their problems are just a few of the lessons that Justin and Rebecca discuss in this fascinating podcast.   Want to become a better product marketer? Check out our product marketing curriculum designed to help you make the most of your skills. Make sure you subscribe to our podcast series and never miss another great moment.