Sinopsis
Welcome to Pragmatic Live Radio where youll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals.
Episodios
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Creating a Winning Product Team with Amruta Moktali
27/09/2024 Duración: 34minWhat’s the secret to building a high-performing product team? In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris interviews Amruta Moktali, Chief Product Officer at Skyflow. Amruta shares her journey from tech roles at companies like Microsoft and Salesforce to leading product at Skyflow, where she reimagines data privacy and security. In this conversation, she reveals her blueprint for building and leading effective product teams, emphasizing the importance of diversity, empathy, and clear communication. Learn how to define your team's mission, hire for diversity of thought, and motivate your team by aligning their passions with your product’s purpose. Amruta also discusses the importance of transparent communication, empathy among team members, and storytelling as a tool for motivation and collaboration. Tune in to gain practical insights into creating and sustaining high-functioning product teams. For detailed takeaways, show notes, and more, visit: www.pragmaticinsti
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Identifying and Empowering Catalysts in Your Organization | Shannon Lucas & Tracey Lovejoy
20/09/2024 Duración: 46minHow can you tap into the power of ‘catalysts’ to drive innovation and positive change in your organization? In this episode of the Pragmatic Product Chat Series, Shannon Lucas and Tracey Lovejoy, co-founders of Catalyst Constellations, discuss the concept of catalysts—individuals who connect ideas and take bold action to improve their environments. Drawing from their experiences at Microsoft and Vodafone, Tracey and Shannon share how organizations can identify and support these high-potential employees to drive transformation. They explore the challenges catalysts face, such as burnout and being perceived as disruptive, and offer actionable strategies to align catalysts with organizational goals, manage energy levels, and provide them with the training and frameworks needed to succeed. Tune in for insights on activating catalysts and harnessing their potential for organizational growth. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic Institute
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Fostering Innovation Through Leadership | Dr. Jeff D. Standridge
13/09/2024 Duración: 37minHow can organizations nurture innovation through structured processes and strong leadership? Host Rebecca Kalogeris speaks with Dr. Jeff D. Standridge, Managing Director at Conductor and co-founder of Cadron Capital Partners. Dr. Standridge explores the critical relationship between innovation and leadership, emphasizing that innovation is not just about groundbreaking ideas—it's about planned, repeatable processes that drive efficiency, customer satisfaction, and cost reduction. Learn how to align your teams around a clear definition of innovation and implement strategies like innovation sprints and the lean canvas to quantify risks and gain stakeholder buy-in. Dr. Standridge highlights the importance of defining the problem, understanding its scale, and ensuring that your innovations are real, capable of helping you win, and worth the effort. Tune in for actionable insights to foster a culture of continuous innovation and make smarter product decisions. For detailed takeaways, show notes, and more, vis
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Mapping the Chaos: Integrating Customer Feedback into Product Development | Christoph Steinlehner
16/08/2024 Duración: 37minHow can teams navigate the chaos of product development and effectively integrate customer feedback? In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Christoph Steinlehner, a product management consultant and expert with over 20 years of experience in design and product development. Christoph shares his strategies for turning chaotic meetings into productive discussions, emphasizing the importance of mapping thoughts and ideas to enhance team alignment and clarity. Discover how to integrate customer feedback into your product development process through Christoph's six-step approach, which includes impact mapping (learn more here), engaging cross-functional teams, and using visual artifacts like service blueprints. Christoph also discusses the pitfalls of traditional presentation styles and advocates for collaborative discussions that prioritize alignment over persuasion. Tune in for actionable advice on improving your product development process and fostering be
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Building Winning Teams with James Scouller
02/08/2024 Duración: 48minHow can senior leadership teams overcome hurdles and improve collaboration? In this enlightening episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with James Scouller, a distinguished leadership coach, author, and former CEO with over 47 years of experience. James shares his deep insights into building and leading winning teams, drawing from his extensive experience and recent literary success with his trilogy, "How to Build Winning Teams Again and Again." Explore the psychological dynamics of team commitment, the importance of clear roles and goals, and the need for effective decision-making processes. James discusses how senior leaders can address challenges such as trust, open communication, and conflict resolution to foster a cohesive and high-performing team. Tune in to gain practical advice on improving collaboration and driving success within your organization. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic
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Unlocking the Power of Experiential Marketing | Sheila Rondeau
26/07/2024 Duración: 37minHow can experiential marketing drive purchases and foster personal connections in B2B marketing? Join us for an engaging episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Sheila Rondeau, CEO of MogXP. With a rich background in marketing and experiential marketing, Sheila shares her insights on the importance of measurement, the impact of COVID-19 on in-person events, and innovative digital engagement strategies. Discover the necessity of driving purchases through experiential marketing, the value of a personal approach in B2B marketing, and how to integrate effective engagement strategies into your campaigns. Sheila's journey, from rebuilding Anheuser-Busch’s beer school program to leading MogXP, offers a wealth of practical advice and industry lessons. Tune in for actionable insights to enhance your marketing efforts with experiential strategies. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic Institute is t
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Harnessing AI for Human-Centered Product Development | Cal Al-Dhubaib
19/07/2024 Duración: 41minHow can AI be responsibly integrated into product development to meet ethical standards and human needs? Join us for an insightful episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Cal Al-Dhubaib, a leading data scientist and entrepreneur specializing in responsible AI. Discover the challenges and solutions in leveraging AI to enhance product value while ensuring ethical practices. Cal shares his journey, the importance of identifying the right AI problems, the necessity of human oversight, and the potential of generative AI in creating user-centric products. Tune in for actionable insights to responsibly incorporate AI into your products and workflows. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
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Key Traits of Successful Product Managers | Paul Young
12/07/2024 Duración: 53minWhat makes a product manager truly successful? Join us as we explore the key traits of successful product managers with Paul Young, a seasoned expert and former Vice President of Product Management at Pragmatic Institute. Discover how understanding market problems, fostering emotional intelligence, and strategic thinking can drive transformation within your organization. Paul also highlights the importance of curiosity and thoughtful communication in leading successful product teams. Tune in for actionable insights and strategies to elevate your product management skills. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
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Throwback - The 10 Commandments of Product Marketing
05/07/2024 Duración: 44minHow do you define product marketing? Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing. You don't want to miss this one!
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What’s Stopping You From Your Nxt? A Conversation with Author Cindy Carrillo
28/06/2024 Duración: 55min“Finding your nxt is about you initiating a change, not a change that happens to you,” - Cindy Carrillo What if you left your business, your career as you knew it, and started a ranch? That’d probably be a pretty big change for most people. It certainly was for our guest this week, Cindy Carrillo. Our host Rebecca Kalorgeris, interviews Cindy, and she shares how she navigated changes in her life. More specifically, she discusses her most recent nxt, where she bought 35 acres, built a barn, and started raising cute, small farm animals. She also launched an Airbnb, and a new coaching business where individuals, couples and business partners participate in a two-and-a-half-day retreat at the ranch to find their nxt. Did she have experience taking care of baby goats? Absolutely not. But she was willing, able and ready to learn. She discovered that even when you’re leaping into the unknown all of the skills you’ve built and the experiences you’ve had come with you--you’re not starting from ground zero. Y
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Customer-Centric Marketing Strategies for Business Growth with Mark Donnigan
21/06/2024 Duración: 58minSubscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here "In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer." -Mark Donnigan, Startup Marketing Consultant In this episode of Product Chats, we are joined by marketing superhero Mark Donnigan. With a focus on growth-stage marketing, Mark has carved a niche in the tech industry as a consultant who helps B2B companies, particularly startups and those in the growth phase, to craft and execute successful go-to-market strategies. His approach is deeply rooted in the belief that marketing is an integral component of business strategy, inseparable from product development and sales. Key Takeaways: Consistently Listen and Engage with Customers: The significance of staying attuned to the custome
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GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad
14/06/2024 Duración: 27minSubscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here “The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative AI tools in your life every day as much as you can, and really remind yourself how much of a difference it can make.” - Isaac Lien, Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad In this enlightening episode, we dive deep with Isaac Lien, Co-founder and Chief AI and Innovation Officer at GrandPad, exploring the company's strategic incorporation of generative AI to enhance their offerings for the senior market. Lien shares the journey of testing and integrating AI technologies within their product, GrandPad, highlighting how a user-directed approach has fundamentally shaped both the development and market
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Mastering Market Segmentation and Value-Based Pricing I Mark Stiving
07/06/2024 Duración: 30minHow can product managers blend pricing strategy, market segmentation, and portfolio? Mark Stiving, Pragmatic Institute Instructor and pricing expert, offers practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In this interview, Mark shares his extensive knowledge and unique perspective on how companies can leverage pricing as a powerful tool for business growth. For detailed takeaways, show notes, and more, visit www.pragmaticinstitute.com/resources/podcasts #ProductManagement #ProductPricing Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com
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From Physician to Serial Tech Entrepreneur: What It Takes to Lead with Dr. Jonathan Baktari
31/05/2024 Duración: 37min“When you truly grasp the impact of your words, actions, and behavior, that awareness fundamentally transforms your approach to everything.”– Dr. Jonathan Baktari, Healthcare CEO, Entrepreneur, Speaker In this episode of the Pragmatic Product Chats series, host Rebecca Kalogeris engages in an insightful discussion with Dr. Jonathan Baktari, a seasoned physician, entrepreneur, and leader with over 20 years of experience. Dr. Baktari owns and operates several businesses, including multiple health clinics and a software service used in over 20,000 locations. As a business leader, he relies on technology, data, and his trusted team to reach more people than ever before. He shares his extensive knowledge and unique perspective on the intersection of leadership, technology, and employee development. Join us for an engaging conversation that blends healthcare, technology, and leadership, offering practical advice for product managers, marketers, and leaders looking to elevate their teams and organizations. Key Take
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Mastering Recurring Revenue with Amanda Northcutt, CEO of Level Up Creator
24/05/2024 Duración: 36min“If you’re potential customers aren’t aware that they have a problem and you have a solution, your sales cycle is so much longer and so much more painful." Amanda Northcutt, CEO of Level Up Creators Join us for an insightful conversation with Amanda Northcutt, CEO of Level Up Creators, as she dives deep into the world of recurring revenue and subscription-based businesses. Amanda shares her expert knowledge on optimizing customer journeys, reducing churn rates, and leveraging revenue opportunities to ensure sustained business growth. Key Takeaways: Understand and Optimize the Customer Journey: Amanda emphasizes the importance of mapping out and understanding the entire customer journey to enhance retention and improve the overall experience. Data-Driven Decision Making: Tracking customer behavior and using qualitative and quantitative data to inform decisions is crucial for refining products and services. Consistent Value Addition: Continuously providing value through new features, unique content, and impr
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Working with Engineers: How Product and Engineering Can Help Each Other with Dan Corbin
17/05/2024 Duración: 32min“There are certain things that product managers sometimes unintentionally do, or things they don't realize they do, that have really negative cascading impacts for engineers." Dan Corbin, Product Management Leader and Instructor at Pragmatic Institute In this episode, we dive deep into the dynamics between product managers and engineering teams with Dan Corbin, an experienced product management professional and instructor at Pragmatic Institute. Dan shares his recent findings on the behaviors and practices that can either foster collaboration or create friction between these crucial roles. With extensive experience leading product teams across various industries, Dan provides invaluable insights into building a harmonious and productive team environment. Key Takeaways: Misconceptions About Engineer Satisfaction: Simple gestures like bringing donuts aren’t enough; effective collaboration requires more nuanced approaches. Common PM Pitfalls: PMs often make unintentional mistakes, such as failing to valid
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Inside the Quality Engineering Hub at Mattel with Tim Trapp, Director of Quality Engineering at Mattel, Inc.
10/05/2024 Duración: 51min“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.” -Tim Trapp, Director of Quality Engineering at Mattel, Inc. In this episode, Tim shares all about product quality, specifically what can be learned from Mattel regarding the implementation of key product quality measures. Discussion topics include understanding customer feedback, the balance between cost, schedule, and quality, and the importance of monitoring both customer feedback and competitor performance. Don't miss your chance to gain insights from one of the most recognized names in the industry. Key Takeaways: 1. User Testing for Competitive Advantage: Testing products with real users to identify potential issues and improve design is a significant strategy at Mattel. This includes formative testing, which is done early and often to shape the design of products. 2. Active Post Market Surveillance: Once the products are in the market, the quality team looks at post-market surveillanc
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Mastering the Art of Interviewing with Jordan Burton, Professional Interviewer and Executive Trainer
03/05/2024 Duración: 40min✅ Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
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Maximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith
19/04/2024 Duración: 47minSubscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here “It's all about setting up the right expectations with the company or the early user. So, it's not just giving it to them. It’s about being clear about what you expect in return early in the process.” - Neil Baron, B2B Product Management Consultant, Founder of Baron Strategic Partners Join us for a critical discussion with Neil Baron and Rod Griffith, following their recent article in the Harvard Business Review (read it here) on extracting the full value of early user programs. This episode unpacks the nuances of designing early user programs that go beyond mere functionality checks to validate problem-solving, target accuracy, and accelerate market readiness. The conversation delves into the importance of having a dedicated program owner (not a dictator) and the necessity of involving cross-functional teams to
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Behind the Click: Merging Psychology with Digital Optimization with Jon MacDonald
29/03/2024 Duración: 40min“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand's website tells the consumer something about what you do and impacts if the consumer buys from you.” Jon MacDonald, founder of The Good and author of Behind the Click In this episode of Product Chats, Jon MacDonald, founder of The Good and author of "Behind the Click," shares invaluable insights into the intersection of psychological principles and digital optimization. With a rich history of improving online brand experiences for giants like Adobe and Nike, MacDonald emphasizes the significance of understanding user psychology in design and product development. He argues for the removal of negative experiences from the internet (which keeps him busy), advocating for a holistic approach to customer experience that begins well before purchase. Through a mix of qualitative research and quantitative data analysis, including heat maps and eye track