Pragmaticlive

In this great throwback episode, pricing guru and long-time Pragmatic partner Mark Stiving covers three key methods you can use to get the most profitable products to the market as quickly as possible.   Want to learn more about pricing your product for success? Take Price from Pragmatic Institute. Learn more and register today.  

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."  - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph.D., Chief Pricing Officer for Impact Pricing, who shares six ways to raise product prices effectively.  They discuss pricing strategies such as focusing on products that are add-ons, using market segmentation to adjust prices, and creating a new product version by taking away some features and charging a lower price. These strategies can help companies increase revenue without causing too much disruption or risking losing customers. The conversation contains valuable insights and practical tips to help professionals elevate their products, company, and career. Tune in to this episode to learn more about effective pricing strategies and take your

“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula   What makes Pragmatic’s courses effective and impactful? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, and Erica Sutula answer that question.   Erica is a passionate learner and an expert in creating learning experiences that motivate and engage adults. She finds joy in exploring new subjects and acquiring knowledge and loves nothing more than sharing that knowledge with others in a way that inspires and motivates them.   They discuss: What is instructional design How Pragmatic helps students implement their training after they’ve completed a course The impact collaborative learning has on outcomes What is problem-based learning Why certification exams help with the long-term transfer of knowledge and skills Ready to transform your organization into a market-driven powerhouse? En

“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson   In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and Erik Johnson, knowledge group manager at Aha! have a collaborative discussion about specific product strategies and how to execute processes using Aha!’s software.   Ian and Eric Discuss: The three common pitfalls of market research How Aha! prevents market research from getting lost in digital drawers The three-prong test to validate and prioritize problems (and a tool to help) Aha!’s product value scorecard and idea portal How to effectively bring market insights to the development and design teams How to get buy-in for a new roadmapping tool About the hosts: As the Director for Product Management at Pragmatics Product Vertical, Ian oversees a team of instructional designers responsible for creating and refining purposef

“Use that user empathy superpower with your engineers. See that they are your partners, not your resources.” - Kirsten Van Detta   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of product for Pragmatic Institute, interviews Kirsten Van Detta, group product manager at LinkedIn, about improving the PM/Engineering relationship.   Kirsten Van Detta is a passionate product manager with a diverse project management and business analysis background. She discovered her love for product management when she landed her first role leading a team for a flagship CRM that was sold to external customers. Since then, she has worked on products of all sizes, from large enterprise-scale products to smaller projects for universities.   Currently, Kirsten is working at LinkedIn, where she is focused on sales technology. She thrives in the product management role because it allows her to do everything she loves, from developing strategies to executing and delivering projects. Her experience has given her a unique perspe

This episode is from our latest Product Chat webinar >> watch the webinar “I really encourage you whenever you have a task think about whether you have to do it or whether the ChatGPT can do it for you.” - Nils Janse   In this episode, Nils Janse, founder of Delibr, explains how product professionals can integrate AI to enhance products and workflows.   During this episode, Nils discusses: The limitations and capabilities of GPT-3 and GPT-4 The applications for generative AI, evaluative AI and interactive AI An example of how Delibr uses AI to build PRD Prompt engineering approaches Want to Join Pragmatic’s alumni community?   You’ll get your free lifetime membership when you complete your first course—Foundations. In Foundations, you’ll learn how to master the Pragmatic Framework and build products the market wants to buy.   Enroll Today   If you’ve already completed Foundations, our course selector tool will help you decide on which course to take next.

“I teach the pricing class, and we like to say that people don't want to feel punished when it comes to price—they want to feel rewarded." - Todd Middlebrook   In this episode, Pragmatic Instructors Paul Young, Dan Corbin and Todd Middlebrook dive deep into Netflix’s latest policy updates to discuss the importance of pricing changes in a subscription-based business.   During this episode, they discuss: Netflix’s latest changes and the impact The reaction in the market to the password-sharing crackdown Why businesses should avoid making customers feel like they are being punished with pricing changes The ways Netflix could approach the policy change differently How Netflix could improve its messaging and policy launch moving forward to earn goodwill with current and future customers Want to learn more from these Pragmatic Instructors? Enroll in Price You'll learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies. We'll teach you how to eva

“Data in a spreadsheet is going to have a limited effect. How you tell the story and how you convey that to members of the leadership team in a way that is easily digestible and makes it clear how they can act on it is vitally important. If the feedback is only shared with the CEO or with one department, then you're leaving a lot of opportunities on the table.” - Evan Klein.   In this episode of Pragmatic Live, Eddie Gordon, courseware designer at Pragmatic Institute, interviews Evan Klien about win/loss, customer feedback, and employee engagement programs.   Evan is the founder and CEO of Satrix Solutions. With a passion for voice of customer programs, Evan drew on his experience as the head of client satisfaction at a digital agency to create a business focused on helping B2B companies listen and respond to their most important constituents, including customers, prospective customers, former customers, and employees.   During this episode, Eddie and Evan discuss: How to implement systematic feedback process

"In an environment where there is not good collaboration, ultimately, you don’t leverage the expertise of everyone. You’re leaving all these superpowers on the table because people aren’t talking. The key to innovative ideas is leveraging the talents of a whole group.” - Teresa Brazen   In this episode, Pragmatic Instructors Cindy Cruzado and Teresa Brazen discuss how product managers and designers can work together to create intuitive, innovative products.   Cindy and Teresa will provide insights into: Why you should bring in design earlier in the development process How designers and product managers approach the development process differently Navigating the conflict between desirability, viability and feasibility Enroll in Pragmatic’s Design Course for Product Managers Learn how to create innovative, intuitive products that the market will embrace. Gain a human-centered approach to market problems, partner with designers, and deepen your understanding of target users. With the skills and knowledge gained

“The first market we have to sell to is our executive team” - Steve Gaylor   We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven?   In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Steve Gaylor, and Will Scott discuss putting Pragmatic training into practice.   During this episode, they discuss: The challenges product professionals will face when trying to implement change in their role and company How to get buy-in from the executive team to build a market-driven culture Why capturing market data will help you prevent emotional or political conversations with stakeholders in the company How to manage through influence versus authority Want to learn more from these Pragmatic Instructors? Enroll in Foundations, where you’ll learn how to master the Pragmatic Framework and build products the market wants to buy. Enroll in Fou

This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones.   “I think there is just this deep, massive insecurity around hiring product managers. Companies are fearful of hiring the wrong person. So they defer to the perceived wisdom and expertise of others. In doing so, they abdicate their most important responsibility, which is to figure out what they need for that team to achieve its particular goals at that moment, at that company.” - Matt LeMay   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Matt LeMay, partner and principal product management consultant at Sudden Compass.   Matt LeMay is an accomplished product leader who has helped various companies enhance their product management practices. He co-founded Sudden Compass, a consultancy that has helped several organizations such as Spotify, Google, Clorox, and Procter & Gamble with customer centricity. He is also the author of A

“The first success criteria for positioning I use is if all the key constituents within the client organization have clarity and a united point of view on what the brand and the company stand for. The second is if the salesforce feels energized. The ultimate metric is business success, such as customer acquisition or growth.” - Ulli Appelbaum   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ulli Appelbaum, an independent brand strategist about positioning.   Ulli has over 20 years of experience developing communication strategies and positioning platforms for various clients. Ulli recently authored the [Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positioning, Faster](A Simple How-To Guide To More Compelling Brand Positionings, Faster)   They discuss: Ulli’s systematic approach to branding and positioning, including internal stakeholder interviews, competition analysis, and customer research. Types of positioning delivera

This episode is from our latest Product Chat webinar >> watch the webinar When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a launch brings its own very specific challenges and being able to execute and navigate while remaining on track can be challenging. So how can you best identify the key elements of a launch and utilize evaluation to ensure you’re building upon each launch successfully. Join us as we welcome Trishna Sharma, Product Manager of Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can utilize to ensure you are driving powerful outcomes. In this conversation Trishna will share: The key components of what drives a successful launch according to a PM How to plan and execute launch strategies that remain streamlined and on track Metrics and Data Insights you can look to, to measure success and effic

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson   In this episode of Product Chats, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches.   Rebecca and Diane discuss: The people and teams that should be involved in a launch—but often aren’t Why you should use a launch readiness assessment rather than a launch checklist How to not lose control of a launch Why are product marketing managers often overlooked in the launch process Want to learn more about effective launches from Pragmatic Instructors like Diane? Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. Enroll Today

“Just because you may be a bigger company or the acquiring company doesn't mean you do everything right. Learn from the people that you're buying from.” - Frank Tait   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Frank Tait about how the Pragmatic Framework can help companies navigate the choppy waters of mergers and acquisitions.   Frank worked in educational technology software for more than 40 years and brought the Pragmatic Framework into approximately 17 different businesses (most of those were acquisitions). Now, he works as a strategic advisor.   Despite the difficulties of M&A, it offers a rare chance to quickly and directly impact an organization's economics. By mastering the Pragmatic Framework, you can boost your career and make a substantial difference to your organization.   During this episode, Rebecca and Frank discuss: When to build, buy or partner in the context of a merger or acquisition The three stages of determining whether

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage. In this conversation Scott will also discuss: What kinds of market research will help you build better positioning Practical ways to conduct research with limited budgets and time How to drive market knowledge into every product and marketing decision to drive better results How to align with leadership to successfully jumpstart your positioning workflow

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and celebrate and move forward.   And we will take the human nature desire to have a punitive discussion at that moment in time off the table because it ultimately inhibits the workflow and the culture.”   -Kirsten Butzow   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, senior VP at Houghton Mifflin Harcourt, discussing the often overlooked and hidden cause of tension and bad culture in organizations—workflows.Kirsten Butzow is a product management enthusiast, passionate mentor, leader, and former Pragmatic Instructor.   During this episode, Kirsten and Rebecca Discuss: How to determine if a perceived cultural issue is actually rooted in a problem with workflow Why unexpected rework is a sign of

“The whole point of doing a positioning document is to clearly and concisely say, ‘who are we solving problems for? What are those particular problems, and why do those people care so much that we solve those problems for them?’”   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Dan Corbin about positioning.   Dan explains that positioning helps to align the organization by clearly communicating the target audience, their problems, and the solutions to those problems. This is particularly important for product management teams, often at the organization's center and playing a pivotal role in driving alignment.   During this episode, Dan and Rebecca Discuss: Why position documents are essential for the entire organization and why it makes the product team’s job easier What to include in a positioning document and why the order of the sections is so important How many positioning documents should you create per product Who should own

“I think every company should be thinking about is create a product-led growth strategy. You don't have to implement it. You don't have to say, "this is how we're going to run our company." But I think if you step back to think about what it would look like if we use product-led growth in our company, you would probably build much better products.” - Mark Stiving   What trends will shape the future of pricing? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing guru Mark Stiving about pricing trends and predictions for 2023.   They discuss: Companies moving toward usage-based pricing What is product-led growth Why net-dollar retention is the single most important KPI The importance of compensation for the sales team that grows customers Pricing and AI Additional Resources:   Enroll in the Pragmatic Price course today to learn how to evaluate the competitive and market environment, create effective price segmentation strategies, and implement and m

Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company. They discuss How the courses help Steve answer the question: "How do I turn professional services into more of a product." His lessons from the Design course How he uses the Pragmatic Alumni Community to build his network and talk through ideas. Additional Resources Foundations on Demand Begin your product training experience with the course Foundations. Even better, this course is both live and on-demand. You’ll also gain your membership to the growing and active Pragmatic Alumni Community. Course Overview: Understand the market and the problems it faces Use market knowledge to build and sell products people want to buy Master the Pragmatic Framework and the activities needed to bring a successful p