Drivetime Marketing Podcast

We continue our dive below the surface of the brand. Today we're talking about the emotional capital that is at the foundation of your brand strategy. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we're exploring part one of the brand iceberg. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

It's hard to believe a whole month has passed us by. If you're tweaking your marketing plan - or even if you haven't started - this episode will jump-start your planning. www.jcarcamoassociates.com

Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You're the person that must interrupt someone's day. Today, I’m talking about flipping the usual vendor sales approach to marketing. www.jcarcamoassociates.com

“Without a heart, it's just a machine”. Without a brand promise and our employees, casinos are just a box of slots and table games. Today, I’m talking about engaging employees in your brand. These ideas come from my experience in casinos, but I think they can apply in any business. www.jcarcamoassociates.com

Did you know that you could market your business like a casino? Today we’re talking about lessons learned taking a gamble and how your business - whether large or small - can adopt some casino marketing strategies.

What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But getting there is a little trickier than you would think. We're going to talk about the two things you need to have for great advertising...maybe three.

Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guest will do the same with your brand. https://www.jcarcamoassociates.com/ http://drivetimemarketingpodcast.com/

Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. Yet, New Year’s resolutions have become such an expected occurrence that we don't flinch when we fail to stick to them. Here in New Orleans, we often give it another go during Lent. As a marketer and business owner, this is also the time when I make some resolutions that I think will improve my businesses and bring success. Here are my resolutions? What are yours? Share your marketing resolutions with us.

Welcome back to Drivetime Marketing - tips tricks and tools to drive your marketing to new and great destinations. I know it’s been a while but I’m your host Julia Carcamo. I’m gonna be bringing you the tips and tricks that I have learned along the way and hopefully, they’ll make some sense and you’ll be able to put them to some good use. We’re gonna try a slightly different format going forward. Previously we would have a guest and chat for a bit. The guests were great but sometimes it felt like we took a little more of your time than what we had planned. This new host format will be short and hopefully just as useful. For now, make plans to join us at the start of the new year and enjoy your holidays - I hope you get everything on your list. If you have time you can catch up on old episodes. Leave us a great review and rating so other marketers can find us. And let us know if you have any comments, suggestions or questions. You can find our show notes at www.drivetimemarketingpodcast.com

Imagine the marijuana consumer. Now throw that image out with the rest of your dated wardrobe and ideas. Legal cannabis sales are now the norm rather than the exception. As markets grow and entrepreneurs and startups enter the arena, those who know the ins and outs of running and marketing a cannabis business will be the ones standing when the gold rush shakes out. Kyra Reed is a trailblazer in this area. Founder of the Kadin Academy, she's showing women entrepreneurs the path to success. Links to Kyra and more episodes at www.jcarcamoassociates.com

When you're trying to build an emotional connection with consumers, the messenger can be just as important as the message Brandon challenges our traditional thought of the value of staying on message and why messengers are becoming the important factor in brand stories. He also talks about how social media has allowed companies to have more than one "face of the brand". Then he turns the tables on me and asks me a question. Hey, who's interviewing who? www.drivetimemarketing.com

The easy access to tools and software have created a world of DIYers in both home renovations and creative arts. How do you remain relevant if you're a graphic designer? Hear how Skeet Hanks approaches design and how he likes to tell a story, much like the album art that has inspired him. For him the design tells the story as much as the copy does. He also thinks logos don't have to be as big as possible...gasp!

Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of such unique events. Plus, he gets us in on the ground floor of his newest endeavor. Links to Bourgeois and his races are available at http://www.jcarcamoassociates.com/drivetime-marketing/

Ken Kachnic is leading the way as VizExplorer shifts from "hunting to farming". Hear what that means for the company and his approach to sales. Plus, get some great tips of making your next conference investment pay off. http://www.jcarcamoassociates.com/

Landmarks, Trends and Karaoke Jerry Epstein is a man who has seen the world of marketing shift in unprecedented ways. Now leading the way with new technology to change an industry, he tells us about introducing soccer to US audiences, talking his business partner into the notion of engagement, and converting online interest into brick and mortar visits.

Steve Olenski started his writing career in the age of blogging. A consistent contributor to Forbes among other outlets, Steve joins us to talk about the evolution his career and content writing, the power marketers have and the power customers have. He shares lessons learned and tips to help you move your content forward.

Shakespeare, Drag Queens and SEO - how one badass is inspiring small businesses to succeed.

How Tulane University is Building a Hometown Team. What happens when you have to sell event tickets in a market where there is a free festival practically every weekend? You work smarter and rely on some lessons learned as a life-long athlete.

"Data, Personalization and Reticulating Varnish" - Today we're joined by Craig Chumney and Matt Holliday of Franklin Press. We'll talk about how Direct Mail isn't dead, how millennials ARE indeed responding mail and how you can power your direct marketing.