Keyword: The Amazon Insider Podcast

We’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation. We’re also talking about what you need to be doing if you get an audit from a state with Chris McCabe from eCommerceChris. There’s also a new group, the Online Merchant Guild, that is working to help sellers navigate sales tax issues. 

We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business. SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies.  A full list can be found at http://keywordpodcast.com Sponsor: http://kabbage.com/amazoninsider

Product complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle it. We’re going to cover several strategies for different situations plus a couple ways to prevent complaints before they happen with Emily Murray from Cascadia.

Customer service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of SellerSmile, Tygh Walters and Michael Melgar, will be joining us in this episode to discuss why a strong customer service is crucial plus we’ll be going over ways to improve and win at Amazon customer service. Sponsored by: http://kabbage.com/amazoninsider

Issues can be prevented when it comes to problems with Amazon. If a problem does arise, sellers can avoid further conflicts by knowing the best ways to communicate with Amazon. We’re going to dive into some techniques to avoid problems and handle them easily to avoid escalations with Chris McCabe from eCommerceChris.

Brands selling on Amazon agree to Amazon’s terms of services which include a manufacturer agreement. It’s not a big deal, except if the brand starts whole selling products to other companies, think places like Target or Walmart, then it becomes a big deal. It can also greatly threaten the seller’s account. Peter Kearns with 180Commerce helps us figure out how sellers can deal with being in this position.

There’s a lot of information inside Seller Central. So much, that it’s hard to know what you need to paying attention to and what you can just ignore. There’s some information that might be vital and you’re missing it. Rachel Greer with Cascadia gives us a couple things we need to be checking to make sure your Amazon business runs smoothly.

We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution.   Sponsor: kabbage.com/amazoninsider

One of the most straightforward ways to grow your Amazon Business is by expanding into a new Amazon Marketplace across the world. Europe is a good one to look at and so is Japan, but what about Australia?  Amazon Australia recently launched and there’s potential there along with some challenging logistics. We discuss all those with Peter Kearns from 180Commerce.

Andrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.

Amazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products. In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them up plus if they’re worth trying. 

We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.

Amazon Coupons are a new tool made available for 3rd party sellers with distinct advantages over promotions. Peter Kearns talks with us about what they are and how to use them to drive even more traffic and sales.

Amazon announced they’re rolling out delivery from every Whole Foods this year. It’s currently being tested in Austin, Dallas, Cincinnati and Virginia Beach. The announcement has the potential to be a huge boon for Amazon Grocery sellers.

Successful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money.  In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your product.

Amazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience. In this episode, we discuss how to make sure your packaging is attractive to buyers in your listing and tough enough to survive multiple touch points and arrive looking great.

It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen. One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.

Account and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with. Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue. Rachel Greer from Cascadia tells us how sellers can do that.

Collecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe with eCommerce Chris tells us what’s happening.

Account suspensions are skyrocketing. If you haven’t been suspended, you’ve at least received a warning. Rachel Greer from Cascadia talks with us about avoiding suspension and ways to talk to Amazon if you are facing suspension.