Adlandia

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 41:48:34
  • Mas informaciones

Informações:

Sinopsis

ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry.Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers andplatforms, leaving listeners with new perspectives to bring back to the boardroom.ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers.Welcome to ADLANDIA.Their opinions are their own.

Episodios

  • Mammas Don't Lie

    16/05/2017 Duración: 25min

    In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&A answer questions from their Twitter followers on subscription models, what works and where the opportunity exists. The apple doesn't fall far from the tree in this episode, enjoy!  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • The Power of Partnerships with Lena Dunham and Jenni Konner

    02/05/2017 Duración: 38min

    Laura and Alexa sit down with the founders of Lenny Letter to talk their transition from behind the paywall to working with brands, stories that bond us, perspective as innovation, and why they'd build Twitter themselves (@jack are you listening?!). Plus they dig into what’s happening in sports programming and the smart partnership between Bloomberg + Twitter. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • No Winners in the Long Lines

    18/04/2017 Duración: 41min

    This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favorite CEOs in media, the man behind "stay interesting", Carlos Watson of Ozy.com to talk about doing media differently from Silicon Valley, creating communities of “A&Es” (addicts + evangelists) and the future of Ozy as educator and/or matchmaker.  Swipe right!ALSO: You can find our Panoply survey at survey.panoply.fm  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • BONUS: Crushing on Mika Brzezinski

    12/04/2017 Duración: 24min

    Special episode…#WCW (Women Crush Wednesday!).  Laura and Alexa sit down with Mika Brzezinski, co-host of MSNBC’s Morning Joe, NYT Bestselling author and Know Your Value movement founder to chat about how she found her value through the highs and lows of the news room, what could be next for Morning Joe (MoJoe going global?) and finding the next wave of talent. This #girlboss is real and funny as hell. Oh, and her Joe Scarborough impersonation, is a cherry on top. Also: you can fill out the audience survey at survey.panoply.fm Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • Experience as Media

    04/04/2017 Duración: 38min

    This week Laura and Alexa are joined by co-host of Political Gabfest and Atlas Obscura CEO, David Plotz to talk about experience as media, falcon tours, BYOH (bring your own Hipsters!) and secret forts in DC. They also debate why super pacs are forming amongst legacy media companies and how it affects finding and buying audiences for marketers. Plus, don't miss their spin on "Kill, Fuck, Marry" in this week's "Kill, Buy, DIY". Also: you can fill out the audience survey at survey.panoply.fm Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • Spicy Margs To Go: WP Next to SXSW

    21/03/2017 Duración: 36min

    This week Laura + Alexa bring you inside an exclusive live taping over spicy margaritas at the WP Next Summit with Washington Post's Managing Editor, Emilio Garcia-Ruiz, and CRO, Jed Hartman. Plus, you hear their winners and losers from this year's SXSW and why brands should keep showing up. Welcome to ADLANDIA's warm weather edition! [Disclaimer: The hosts opinions are their own.] Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • Consultants: The New Conduits of Chemistry

    07/03/2017 Duración: 29min

    ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.] Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • Trumping Your Values

    21/02/2017 Duración: 35min

    On our first episode of ADLANDIA, we explore the balance between politics and values for both media companies and brands in a world where fake news has taken center stage. First we discuss the role satire plays in challenging the noise, and then we hear from Jake Horowitz (Co-founder + Editor-at-large of MIC.com) and Ben Cooley (CEO of LennyLetter.com) about what it means to stay authentic. We also talk about which formats communities are engaging with, the role brands can play and their advice for surviving in the most unprecedented time in culture and politics. So get out your notebooks and call off the feel-good efforts! It's time to get to know your core values and think about how offline and online relationships have crossed into a new era. [Disclaimer: The views of the hosts are their own.] Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

  • ADLANDIA: Coming Feb. 21st

    17/02/2017 Duración: 18s

    ADLANDIA, hosted by Alexa Christon and Laura Correnti, premieres on Tuesday, February 21st. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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