What's Next! With Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova. In this LinkedIn Live, I had the wonderful honor of welcoming my dear friend, Seth Godin, who I met in 2001 through his book Purple Cow, which is one of my all-time favorite books. Along the way, Seth has always been a great supporter of me and my career. Today, I’m eager to discuss Seth’s latest book, This Is Strategy: Make Better Plans.   THIS EPISODE IS PERFECT FOR…anyone who wants a fresh perspective on leadership and strategy.     TODAY’S MAIN MESSAGE…strategy isn’t a lofty document or annual exercise. It’s a compass guiding every decision you make. Seth challenges the conventional idea of strategy as static and instead frames it as a dynamic, iterative process of becoming. He shares nuggets of wisdom from his new book, which he says is a love letter for the people he cares about.    KEY TAKEAWAYS… Fear is often the thing that holds people back from making bold decisions. False proxies, like easy-to-measure but irrelevant metrics, can misguide yo

  Welcome to the What's Next! Podcast with Tiffani Bova.     As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Scott Edinger.     Scott is a consultant for leading business growth and is trusted by clients in the Fortune 50 and across the globe. He has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results. He's written three books. His latest, The Growth Leader, is out now and is a Wall Street Journal and USA Today bestseller. He creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.    THIS EPISODE IS PERFECT FOR… anyone

  Welcome to the What's Next! Podcast with Tiffani Bova.     As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Michael Bungay Stanier, otherwise known as MBS.    Despite being virtual friends for a long time, we only had the chance to meet in person this year at the Thinkers50 event, where Michael won a coaching award. If you’ve never met, I’m so delighted to introduce you to Michael. He’s best known for his book The Coaching Habit, which is the bestselling book on coaching this century and is considered a classic by none other than Seth Godin. His most recent book is How to Work with (Almost) Anyone.  He founded Box of Crayons, a learning and development compan

Welcome to the What's Next! Podcast with Tiffani Bova.       As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Terri Sjodin.     Terri is the Principal and Founder of Sjodin Communications where she specializes in advancing the persuasive presentation skills of professionals. She is the author of the New York Times, Wall Street Journal, and USA Today bestseller Small Message, Big Impact: The Elevator Speech Effect and her latest book, Presentation ready, which was published earlier this year.   THIS EPISODE IS PERFECT FOR… anyone who wants to improve their presentation skills.     TODAY’S MAIN MESSAGE… the way we deliver information matters. It can make or

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m welcoming back for a second time Terence Mauri, a global expert on the future of leadership, AI, and disruption, and really, the intersection of those three things. As the founder of the Hack Future Lab, he spearheaded a movement for leaders to find the upside of disruption and rethink leadership for a post-AI world. He has a new book out called The Upside of Disruption: The Path to Leading and Thriving in the Unknown.    THIS EPISODE IS PERFECT FOR… anyone navigating change in work or life who wants to lead with direction.   TODAY’S MAIN MESSAGE… we’ve all heard the saying, “The only constant in life is change,” and most of us would agree, considering the changes we’ve seen even just in the past several years. How do you approach leadership and innovation in times of change? Terence Mauri challenges us to think beyond incremental change and embrace bold, transformative thinking. In this episode, he discusses how leaders can stay future-

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.    TODAY’S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playb

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I wanted to bring back a conversation I shared a while back with the first What’s Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D’Addario (private), guiding the C-Suite in their digital transformation.    TH

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Mo Bunnell to the show today. He helps complex organizations grow by scaling business development skills and creating a growth-oriented culture. He's the founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals at hundreds of organizations. He is the author of The Snowball System and has a new book out called Give to Grow: Invest in Relationships to Build Your Business and Your Career.   THIS EPISODE IS PERFECT FOR… anyone looking to grow their business and deepen client relationships in a more meaningful, human-centered way.   TODAY’S MAIN MESSAGE… in this day and age, business development isn’t about deals but relationships. Mo dives into this approach and explores how to build authentic, lasting relationships that add real value and, ultimately, drive growth.   Key Takeaways: Mo’s 3-step process to collaborate better and drive more revenue: fall in love with their problem, give them

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I’m excited to welcome Frederik Pferdt to the show. He’s the former Chief Innovation Evangelist at Google where he helped shape one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught groundbreaking classes on innovation and creativity at Stanford for more than a decade. He has a new book out called What's Next Is Now: How to Live Future Ready. THIS EPISODE IS PERFECT FOR… anyone eager to learn how to proactively create their future and develop a growth-oriented mindset. TODAY'S MAIN MESSAGE… in this inspiring conversation, Frederik dives into what it means to live future-ready. He believes we each have the power to intentionally shape the future instead of waiting for it to happen. Frederik introduces his six principles that help shift to this way of thinking.  Key Takeaways: The future isn’t somethi

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m joined by Jessica Kriegel. She is the Chief Scientist of Workplace Culture for Culture Partners, leading research and strategy in best practices for driving results through culture. For 15+ years, Jessica has been guiding global, national, Fortune 100, and other organizations across finance, technology, real estate, and healthcare industries on the path to creating intentional cultures that accelerate performance. And she has a book coming out called The Culture Equation, where she dives into how people think and act to get results.    THIS EPISODE IS PERFECT FOR… leaders who want to improve company culture.   TODAY'S MAIN MESSAGE… what does it take to build a thriving company culture? In this episode, Jessica shares her findings and explains why traditional corporate structures aren’t cutting it anymore. She shares how leaders can create a more people-first approach that drives engagement and results.    Key Takeaways: Stereotypes aro

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m reflecting on a fun conversation with the wonderful Ron Carucci. Ron is a co-founder and managing partner at Navalent, where he works with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty-year track record helping some of the world’s most influential executives tackle challenges of strategy, organization, and leadership. He is a best-selling author of 8 books.    THIS EPISODE IS PERFECT FOR… anyone looking to learn how to create diverse communities and support a thriving company culture helmed by true leadership.    TODAY’S MAIN MESSAGE… Ron shares the four things that successful leaders have all done and how others can follow the same path to success. He refocuses our thinking on leadership training, self-development, and a true understanding of diversity and, more importantly, diversity of thought.    WHAT I LOVE MOST… I love having a conversation about true leadersh

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Dana Maor to the show this week. She is the Global Co-Head for the McKinsey People and Organizational Performance Practice and is a member of its Knowledge Council. As a senior partner, she works with leaders globally to transform their organization and themselves and serves as the co-dean of multiple McKinsey leadership programs. She's also the co-author of a new book called The Journey of Leadership.   THIS EPISODE IS PERFECT FOR… anyone who wants to develop leadership skills that focus on long-term success.    TODAY'S MAIN MESSAGE… leadership isn’t about having all of the answers. It’s about creating environments where people can thrive and innovate. In this episode, Dana explores practical solutions to become this leader.   Key Takeaways: Learn to think beyond what you deliver in the here and now. Develop the muscle to problem-solve together. Understand whether it’s the moment to be vulnerable or confident.

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I’m excited to replay an insightful conversation with the accomplished Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company’s digital efforts, including Peacock Equity acquiring iVillage.com, and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she catalyzed growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike’s board of directors and a Forbes World’s 100 Most Powerful Women. She’s also a published author with her book Imagine It Forward.     THIS EPISODE IS PERFECT FOR…

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m eager to share an entertaining yet highly insightful conversation with Dave Liniger.   Dave co-founded RE/MAX, the Denver-based global real estate franchise, with his wife, Gail, in 1973. Since its founding, RE/MAX has become the leading franchisor of real estate offices worldwide and has expanded to over 9,000 offices in 110 countries with 140,000 sales agents. Even though Dave retired from a CEO position in 2018, he continues to lead the network as Chairman of the Board. He is also a New York Times bestselling author of a book called My Next Step: An Extraordinary Journey of Healing and Hope. It was a remarkable memoir chronicling his triumphant battle against a life-altering medical diagnosis. But he's also the author of a new book that come out in March of 2024 called The Perfect Ten.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn from a successful and seasoned leader.    TODAY’S MAIN MESSAGE… in our conversation, Dave rec

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m eager to welcome Dr. Thom Mayer to the podcast. He is the Medical Director for the NFL Players Association and was recently nominated to the Pro Football Hall of Fame in Canton, Ohio. Dr. Mayer was the originator of the entire NFL Concussion Guidelines program and thus has changed the nature of concussion diagnosis and management worldwide. He served as the Command Physician at the Pentagon Rescue Operation 9/11, Incident Commander for the inhalational anthrax outbreak in Washington, DC, that same year, and led a Team Rubicon Mobile Emergency Team in Ukraine following the outbreak of war. But if that isn’t enough, he's written 25 books, including his most recent, Leadership Is Worthless...But Leading Is Priceless.   THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their leadership skills.    TODAY'S MAIN MESSAGE… leading through a crisis requires more than just quick decision-making but resilience, adaptability, and a team-first me

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I’m welcoming two incredible guests to the show who are co-founders of the Convincing Company, a crisis communication and training firm. They have recently co-authored the book Convince Me.  Adele Gambardella owned an award-winning PR agency in DC for 15 years. She has served as a PR strategist, corporate counsel, and crisis management for clients including the United Nations, Facebook, Johnson and Johnson, and our current president, Joe Biden.  Chip Massey is a former FBI hostage negotiator and special agent. In his 22-year career in the Bureau, he has led high-profile cases, spearheaded the New York FBI Office Crisis Negotiations team, and won the prestigious FBI Director's Award. At the Convincing Company, he guides executives and their teams in how to apply the bureau's negotiation techniques to business situations.  THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their persuasion skills.   TODAY’S MAIN MESSAGE… being experienced is

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m bringing back an insightful conversation with Justin Bariso. Justin is an author, columnist, speaker, and consultant, and his thoughts on leadership management and emotional intelligence have been featured by Time, Business Insider,  CNBC, and Forbes among others. He is the author of “EQ Applied: The Real-World Guide to Emotional Intelligence," which uses fascinating research, modern examples, and personal stories to teach you how to make emotions work for you. Today,  Justin focuses on helping others harness the power of emotion for good. You can read Justin’s work on INC.com, where over a million people a month read his column on emotional intelligence and leadership management. Justin has been recognized by LinkedIn as a top voice in leadership management and workplace culture.     THIS EPISODE IS PERFECT FOR… this episode is a reality check for all of us. It is all about investing in the emotional side of our interpersonal interaction

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I welcome Kim Scott back for the third time on the podcast. She is the author of a new book called Radical Respect: How to Work Together Better, and of course, Be a Kick-Ass Boss Without Losing Your Humanity. She is the co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University. Before that, she led AdSense, YouTube, and DoubleClick teams at Google.    THIS EPISODE IS PERFECT FOR… anyone struggling with giving or receiving feedback in a professional setting.   TODAY’S MAIN MESSAGE… respect is critical in the workplace, especially when there are many differing opinions and styles. But how do you practically go about fostering a culture of respect? It’s not by keeping your opinions to yourself. In fact, Kim says sharing feedback and making space for disagreement is a sign of respect for one another.   Key takeaways: Respect begins

Welcome to the What's Next! Podcast with Tiffani Bova.    This week Elliott Parker joins the podcast. He is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups, and he has a new book called The Illusion of Innovation which came out earlier in 2024.   THIS EPISODE IS PERFECT FOR… business leaders and executives looking to understand the challenges of true innovation.   TODAY’S MAIN MESSAGE… in this thought-provoking episode, Tiffani sits down with innovation expert Elliott to discuss why innovation might be more illusion than reality in today’s organizations. Elliott argues that many innovative efforts are a charade and he challenges leaders to re-think

Welcome to the What's Next! Podcast with Tiffani Bova.    I’m eager to welcome Leslie Zane to the show this week. She is the founder of Triggers, a CMO advisory firm rooted in behavioral science, where she champions the primacy of the instinctive mind in brand decisions. In her new book, The Power of Instinct, she shows how traditional persuasion tactics fall short to grow a brand, business, or even a social movement, and she shows what techniques work instead.    THIS EPISODE IS PERFECT FOR… leaders and marketers who want to build stronger, more memorable brands.   TODAY’S MAIN MESSAGE… do you ever wonder why some brands stick in your mind while others fade away? In this episode, Tiffani Bova chats with Leslie Zane to uncover how our instincts drive our decisions. We dive into the fascinating world of instinctive marketing and learn how tapping into the unconscious mind can transform brand loyalty.   Key takeaways: Brands are built on accumulated memories and associations in the subconscious mind yet tradi