What's Next! With Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m bringing back an interview with Nir Eyal, author of Hooked: How to Build Habit-Forming Products. Nir is an entrepreneur and has taught at Stanford School of Business.    THIS EPISODE IS PERFECT FOR… companies who want to change consumer behavior.    TODAY’S MAIN MESSAGE… most of what you do throughout the day is because of a habit, the impulse to behave with little or no conscious thought. You choose Google as your search engine out of habit, don’t you? If you are a business owner, you want to make sure that your product is what consumers use because of a habit. When you understand how to create habits, you can generate a tremendous amount of economic and customer value and keep customers coming back.     Of the four steps that define a habit — trigger, action, reward, and investment — the investment phase is the most critical. It is in this phase where the company gets the user to do something that increases the likelihood of returning. 

Welcome to the What's Next! Podcast with Tiffani Bova.    Settle in for an exciting episode of the What's Next! Podcast with Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Millions of copies of his books are in print in over 35 countries around the world.    He's also a world-renowned expert on natural language processing change, word-of-mouth influence, consumer behavior, and why things catch on. He's published over 80 articles in top-tier academic journals and teaches one of the most popular online courses.    But I think one of my favorite things about Jonah, and this is a first for a guest on this show, is that his work was actually a Jeopardy question. It said, “Jonah Berger says this three-word person-to-person interaction works ten times better than traditional ads. What is it?” The answer was “word of mouth.” How fitting!   THIS EPISODE IS PERFECT FOR… anyone who wants to take greater power of

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m bringing a fan-favorite episode with the awesome Dan Pink. Dan is the author of six books, including When: The Scientific Secrets of Perfect Timing. Thinkers50 named Dan one of the Top 15 Business Thinkers in the World, and his TED talk The Puzzle of Motivation is one of the 10 most-watched TED talks of all time.      THIS EPISODE IS PERFECT FOR… anyone looking to improve their likelihood of success in both their personal and professional lives.    TODAY’S MAIN MESSAGE… did you know that a book about timing decisions didn’t exist until Dan Pink wrote it in early 2018? When you think about it, we make multiple “when” decisions in our life: When should I exercise during the day? When should I start a product? When should I quit a project? When should I quit my job?        Dan’s diligent research into the foundation behind our “when” decisions led him to discover that people mostly disregard the question of when and instead focus on what and

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to air a Reload episode with the wonderful Roger Martin.    In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers. He is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford. He is also a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants. His newest book is When More is Not Better: Overcoming America’s Obsession with Economic Efficiency.    THIS EPISODE IS PERFECT FOR… leaders looking to find a productive balance between purpose and profits.     T

Welcome to the What's Next! Podcast with Tiffani Bova.  My guest this week is speaker, coach, and advisor Stephen Shedletzky - or “Shed.”  Shed helps leaders build trust, foster psychological safety, and empower others to speak up. He spent over a decade working with Simon Sinek, helping to create an inspired and safe world for all. Shed is the author of the new book Speak-Up Culture: When Leaders Truly Listen, People Step Up. THIS EPISODE IS PERFECT FOR… leaders who are ready to up their listening skills and want some practical advice.  TODAY’S MAIN MESSAGE… a key tenet of good leadership is creating a culture for people to be heard. In this episode, Shed offers wisdom that leaders can use to truly (operative word) listen and make the entire team feel comfortable to speak up.  WHAT I LOVE  MOST… Shed references this fascinating idea from comedian Craig Ferguson: “Does this need to be said? Does it need to be said now? Does it need to be said by me?” Leadership is not just about the things you say, it’s also

Welcome to the What's Next! Podcast with Tiffani Bova.    This week on the What's Next! Podcast, I’m joined by Lisa Bodell, one of my very first guests on the podcast.    Lisa is all about simplification and productivity. She is the founder and CEO of FutureThink, a company that uses simple techniques to help organizations embrace change and increase their capability for innovation. She's got two bestselling books, Kill the Company and Why Simple Wins.   THIS EPISODE IS PERFECT FOR… anybody feeling like they’re in a productivity rut.    TODAY’S MAIN MESSAGE… there’s a big difference between spending time and investing time. We seldom define the purpose of things and, more frequently, just dive straight into “the what.” This way of operating influences so many things, how teams are organized, the way that meetings are conducted, and even whether teams work remotely or in person. Lisa says the people who are truly productive will use time as an investment and have a clear sense of purpose behind the work.    W

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m replaying a conversation with a guest I was so honored to have on the show. Arianna Huffington is an author, mother, and businesswoman, most notably known as the co-founder and former editor-in-chief of The Huffington Post. She is also the founder and CEO of Thrive Global.   Most recently, Arianna has written Thrive and The Sleep Revolution. But what you may not know about Arianna is that she has a Master's Degree in Economics from Cambridge and was a candidate for California governor. She's been named one of the Most Influential Women in Media and one of the Most Powerful Women in Business.    THIS EPISODE IS PERFECT FOR… those hesitant about the future.    TODAY’S MAIN MESSAGE… we’re at a very interesting time in history – one that is currently being shaped in new ways every day. The next 20 years won’t look anything like today. But of course, 20 years ago doesn’t look anything like today either.    We cannot predict what the future ho

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m sharing an inspiring LinkedIn Live conversation I had with Matt Higgins.    If you don’t know Matt, he is the co-founder and CEO of the private investment firm, RSE Ventures. He has led the business of two NFL teams (Jets and Dolphins), been a guest shark on Shark Tank, spearheaded the rebuilding of the World Trade Center site as COO, and is now the author of a new book, Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential.    THIS EPISODE IS PERFECT FOR… anybody who wants to boldly and courageously unlock the next level of their potential.   TODAY’S MAIN MESSAGE… anxiety, imposter syndrome, negative self-talk - these are just a few of the things that keep many people in their comfort zones, avoiding their dreams and aspirations. Matt has learned how to confront these things in his own life and vulnerably shares the lessons he’s learned so others can do the same.    WHAT  I  LOVE  MOST… we often talk about failure in the

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring back a special episode of What’s Next! Podcast where I capture a frank conversation with my friend and fellow Hawaiian, Guy Kawasaki. He’s the Chief Evangelist at Canva, a brand ambassador for Mercedes-Benz, and an Executive Fellow at the Haas School of Business. He is also the author of The Art of the Start, The Art of Social Media, Enchantment, and nine other books.     THIS EPISODE IS PERFECT FOR… anyone who wants to up their social media game.    TODAY’S MAIN MESSAGE… even for an expert, there is still room to learn. Guy is dedicated to making a difference via social media every day by pushing the envelope and learning as he goes.    In the world of social media, we both believe that you have to be thoughtful with your posts. The days of simply showing up are over. You can’t just tweet once and call it a day. Video has to be better. Graphics have to be better.     Guy, however, takes a more aggressive approach. He’s

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to welcome back someone who was one of my first dozen guests when I launched the What’s Next! Podcast.   Mark Bonchek is the Founder and CEO (Chief Epiphany Officer) of Shift Thinking. His mission is to enable leaders and organizations to adapt and thrive in a world of discontinuity, disruption, and exponential change. That's what we're going to talk about today.    THIS EPISODE IS PERFECT FOR… anyone interested in how thinking is tied to transformation.   TODAY’S MAIN MESSAGE… mental models are how we process the information around us - not what we’re thinking about, but the way in which we think. Assessing mental models offers a huge amount of insight into the deeper “why” questions and is how companies like Starbucks, Patagonia, and Apple were built.   WHAT  I  LOVE  MOST… companies that are seeking exponential growth won’t achieve it by multiplying their inputs. Understanding mental models to see what’s at the core is the too

Welcome to the What's Next! Podcast with Tiffani Bova.    I’m excited to bring back an episode with my friend Shep Hyken.    Shep is a NY Times and WSJ bestselling author of multiple books, including Moments of Magic, one of my favorites. He’s a customer service expert and a keynote speaker. He works with companies who want to build loyal relationships with their customers and employees by delivering fantastic customer experiences.   THIS EPISODE IS PERFECT FOR… anyone in customer service and customer success organization and leaders who wake up every day focused on improving customer experience.   TODAY’S MAIN MESSAGE… the only thing that's going to separate one company from the next is the experience that a customer has with a brand. It will no longer be about product and price – customer service and customer success will carry as much, if not more, weight than price in purchase decisions. Customer-focused companies make sure everyone on the team knows their value to the customer, even if they work behind t

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with a distinguished branding expert, Allen Adamson.   For the past several years, Allen has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert in residence at Berkeley Center for Entrepreneurship.    His previous books, including Brand Simple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.    His latest book, Seeing the How, spotlights companies that have radically changed working life as usual by identifying and reimagining a whole new way to provide an overall better customer experience.    THIS EPISODE IS PERFECT FOR… marketers who want to reimagine the customer experience.    TODAY’S MAIN MESSAGE… delivering a satisfactory product is no longer a strong enough competitive advantage. In a sea of competition, Allen argues the way to stand out is to provide an

Welcome to the What's Next! Podcast with Tiffani Bova.    This week on the What’s Next! Podcast, I’m looking back at a conversation I had with Peter Fader, professor of Marketing at the Wharton School of the University of Pennsylvania and the co-founder of Zodiac.   Peter’s expertise centers on the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. His insights are reflected in his great book, Customer Centricity.     Customer centricity is one thing. Using customer lifetime value as a corporate valuation metric is an entirely different thing. Peter and several of his students produced some groundbreaking research recently which is turning Wall Street’s quarterly predictions on their head. Peter and his team analyzed Dish Networks, Overstock.com, Wayfair and Blue Apron using the public data provided to investors.  They came up with company valuations that within 3-5% difference of the forecasts Wall Street was making.    Next, as a fun academic exercise, his st

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with David Rogers.    David is an expert on digital transformation and a member of the faculty at Columbia Business School. As the Director of Executive Education programs on digital business strategy and on leading digital transformation, he has taught over 25,000 executives through his programs in New York City, Silicon Valley, and online.    He is also the author of five books and is releasing another in September 2023 called The Digital Transformation Roadmap, which follows his landmark bestseller, The Digital Transformation Playbook, which has been translated into over a dozen languages.   THIS EPISODE IS PERFECT FOR… business leaders who want to harness effective transformation and innovation strategies across organizations.    TODAY’S MAIN MESSAGE… 70% of companies attempting digital transformation are failing. David presents the five barriers that are repeatedly holding comp

Welcome to the What's Next! podcast with Tiffani Bova.   I’m thrilled to bring back a conversation with Josh Linkner that I believe is extremely timely in our tech-driven world.    Josh is a five-time tech entrepreneur and hyper-growth CEO, two-time New York Times Bestselling author, top-rated keynote speaker, and founding partner of Detroit Venture Partners.    Josh lives at the intersection of tech and advertising. In this episode, we explore how this intersection includes hacking, reinvention, and creativity.    THIS EPISODE IS PERFECT FOR… anyone who wants to hear a different perspective on innovation as Josh reveals the common threads he found among law enforcement and cybersecurity professionals about how they approach problem-solving and change.    TODAY’S MAIN MESSAGE… innovation is creativity directed productively. It’s not a copycat company or idea but uncovering greatness in otherwise nondescript pieces of stone.   WHAT I LOVE MOST… Josh was adamant that you don't have to end a whole company's hist

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with workplace expert, Simone Stolzoff.   Simone started his career as an independent journalist and consultant. He was formerly the design lead at the global innovation firm IDEO. He regularly works with leaders—from the Surgeon General of the United States to the Chief Talent Officer at Google—on how to make the workplace more human-centered. Simone also has a new book out called, The Good Enough Job.    THIS EPISODE IS PERFECT FOR… people at any level of an organization asking themselves how they can pursue meaningful work without letting it take over their lives.    TODAY’S MAIN MESSAGE… there’s a societal push to conflate work and identity, but is this the true measure of success? Simone challenges this path and presents his ideas on being fulfilled by work while also investing in things outside of a career path.   WHAT  I  LOVE  MOST… Simone predicts that in the age of AI, mai

Welcome to the What's Next! podcast with Tiffani Bova.   This week we’re revisiting a conversation with Jim Harris, author of Blindsided: How to Spot the Next Breakthrough that Will Change Your Business Forever. Jim is a principal at Strategic Advantage and has 20 years of experience as a professional speaker and consultant. Jim speaks internationally at more than 40 conferences per year on essential topics such as creativity, innovation, customer relationships, strategic planning, and environmental leadership.    THIS EPISODE IS PERFECT FOR… innovative thinkers.   Innovation is coming here. Our professional lives are different than they were five years ago; our personal lives are drastically different they were ten years ago. How you approach change will determine your success.    If you don’t want to be blindsided, pay attention to your systems and processes and keep the younger employees involved in strategy. Remember, diversity goes way beyond gender.   Choose a team of bright people and create job opport

Welcome to the What's Next! Podcast with Tiffani Bova.    On this week’s episode, I’m welcoming back Nancy Duarte, who I have nicknamed “the storyteller of the Valley” (the Valley being Silicon Valley).    Nancy is a communications expert who's been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, and on CNN. Her firm, Duarte Inc., is the largest design firm in Silicon Valley as well as one of the top women-owned businesses in the area. It's the global leader behind some of the most influential visual messages in business and culture, creating more than a quarter of a million presentations.    As a persuasion expert, she has cracked the code for effectively incorporating story patterns into business communications. She's written five best-selling books and is ranked #1 on the list of the World's Top 30 Communication Professionals. Her TED Talk, The Secret Structure of Great Talks, has over 3 million views.   THIS EPISODE IS PERFECT FOR… anybody at any level who wants to

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring back an episode of What’s Next! Podcast with Frits van Paasschen, a seasoned global executive and author of the book, The Disruptors Feast.    With 30 years of experience, Frits has a unique perspective on the current trends that impact businesses around the world. Frits served as the CEO of Starwood Hotels and Resorts, CEO at Coors Brewing Company, and have held several management positions at Nike.     THIS EPISODE IS PERFECT FOR… anyone who wants practical lessons on how to lead when change broadsides a company.    TODAY’S MAIN MESSAGE… in this episode, Frits shares how he handled disruption by changing from the inside out as the CEO of Starwood when AirBnB started and the CEO of Coors when the craft beer industry launched.    WHAT  I  LOVE  MOST… Frits’ mindset that sometimes the best way to deal with disruption is to disrupt right back.   Running Time: 35:18   Subscribe on iTunes   Find Tiffani on Social: Facebook

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m welcoming back a good friend and a fan-favorite on the What’s Next! Podcast, Seth Godin. In this episode, I’m sharing our recent LinkedIn Live chat.    Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 40 languages. He writes about the post-industrial revolution, how ideas spread, marketing, quitting, leadership, and–most of all–changing everything. His latest book is The Song of Significance: A Manifesto for Teams.   You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo.    His blog, which you can find simply by typing ‘Seth’ into Google, is one of the most popular in the world. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and most recently, the Marketing Hall of Fame.    THIS EPISODE IS PERFECT FOR… anyone who feels