Peppershock Marketing Expeditions Podcast

Listen as Rhea Allen is joined by Brooke Lacy, one of Idaho’s most successful Entrepreneurs and Podcast hosts! In this podcast, you will gain insights on how to best grow and maintain your network, becoming a success as an entrepreneur as well as overcoming challenges to better yourself. Take a listen!Podcast notes: Intro - 00:00 Host Rhea Allen - 00:18 Welcome, Booke Lacy - 00:35 About Brooke - 00:41 Jayla Digital - 01:10 Brookes beginning - 02:30 Living in Idaho - 04:38 Working for Albertsons Tech Support - 05:28 Starting Tech Savy - 06:18 Generating Business - 08:32 Accelerating Word of Mouth - 11:36 Keys to Networking - 12:23 Mentors - 13:20 Ideal Clients in the Tech World - 15:40 Designing Mobile-First - 20:30 Mental Wellness Life Podcast - 24:22 Overcoming Challenges - 29:58 Being an Entrepreneur - 36:05 Closing Remarks - 42:38 Thank You - 42:58 Hosted on Acast. See acast.com/privacy for more information.

We did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information, and ways to build your brand and bottom line! Take a listen! Podcast notes: Intro - 00:00 Host Rhea Allen - 00:18 Welcome, Matt Dietz - 00:40 About Matt Dietz - 00:45 Matts Insurance Business - 02:00 How to make Insurance Appealing - 02:22 Matts Podcast (Simply Explaining Insurance) - 02:37 How podcasting has helped Matts business - 04:38 Matts Personal Podcast - 05:21 Working Outside of Idaho - 08:24 How Matt got to Idaho - 09:40 Idaho Growth - 10:20 How Matt Generates New Business - 11:38 Referrals - 12:20Standi

Listen as Rhea Allen is joined by Stacy Ennis a renowned author, creative consultant, individual writing coach, and ghostwriter! In this podcast, you will get great advice on tools and workshops helping you in becoming an author, how to market yourself through your writing as well as learn about building your personal brand through books!Take a listen! Podcast notes: Intro - 00:20 Welcome, Stacy Ennis - 00:35 About Stacy Ennis - 00:45 Training and helping future Authors - 01:16 Ted X talk - 02:15 Writing her book: Growing Influence 04:35 How the book has changed her life - 06:13 What books can do for you - 06:50 Growing Influence - 09:04 The success of her book! - 10:00 Finish That Book: an online course - 12:08 Stacys next book - 13:48 Workshops - 15:32 Training through Next Level Women Leaders - 16:49 Building your personal Brand through books - 17:23 Rhea's experience working with Stacy - 19:53 Cultivating daily habit

Listen as Rhea Allen is joined by Christian Kilpatrick from Brick6 Creative! In this podcast, you will learn how Christian Kilpatrick has created his business and the steps in which networking, teambuilding, word of mouth, and more have helped him in creating a unique and successful business. Take a listen! Podcast notes: Intro - 00:20 Welcome in Christian Kilpatrick - 00:28 About Christian Kilpatrick - 00:38 HealthWise and what is it - 3:05 Where Brick6 Creative came from - 4:02 What is Brick6 Creative - 5:39 Behind the Legos - 11:15 Listening and Communication tips - 14:46 PO Statements - 16:45 Starting a business in 2019 - 18:10 Epic Team Building Workshops - 19:48 Branding and creating a presence for Brick6 - 21:07 Focusing on LinkedIn and Social Media - 22:18 Creating a meetup group - 24:05 Keys to Networking - 24:45 Being an ambassador for your business - 25:52 Word of Mouth Advertising - 27:35 Final Thoughts - 3

Q & A with Genny Heikka | Marketing Expedition Podcast by Rhea Allen, CEO, Peppershock Media Hosted on Acast. See acast.com/privacy for more information.

Welcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community! Welcome Rhea Allen - 00:17 Early years - 00:57 Channel 6 News Intern - 01:50 TV production for Channel 12 - 02:29 Meeting Drew - 04:06 Moving to Seattle - 04:44 Starting Peppershock - 05:42 Full time at Peppershock - 08:12 First son Emerson! - 09:25 Peppershock team - 10:01 Downtown Nampa Office - 10:47 What Peppershock does - 11:54 Rheas background - 13:13 Fun, Fame and Fortune - 17:54 Peppershcock values - 19:18 Taking risks - 20:34 Overcoming challenges - 21:54 Summary - 25:40 Contact us/ more info! - 27:53 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Dave and David from Small Business Development Center (SBDC). In this podcast, you will learn more about transforming your companies culture as well as Dave and Davids's expertise. Take a listen! Welcome Rhea- 00:19 Welcome in David and Dave- 00:26 David and Dave introduce SBDC - 01:12 How do you grow your brand through Marketing - 03:17 Business model canvas - 05:00 Lean essentials sprint class - 11:28 Business succession rates - 13:59 SBA Emerging leaders program - 15:14 Who does the SBDC help? - 17:54 Federal agencies giving grants for Idaho tech companies - 18:50 Dave and David Podcast - 22:24 SBDC success story - 26:42 How to contact SBDC - 31:17 Final Words - 32:00 #Business #Culture #Brand #Peppershock #Media #Advertising #Podcast #Dave&David #Marketing #SBDC Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about transforming your companies culture as well as Ron Price's expertise. Take a listen! Welcome Ron - 00:42 What inspires a Chief Culture Officer - 01:26 Helping leaders reach their full potential - 03:08 Working around the world - 06:15 Marketing is about Impressions - 08:24 Books are business cards - 09:13 Passing the baton - 14:53 Using assessments in your business - 16:11 Why people do what they do? - 19:33 The Price Associate team - 22:44 The Complete Leader program - 25:42 Ron Price, Author - 30:12 Final words - 34:02 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about the Culture and Brand Camp event as well as Ron Price's expertise. Take a listen! Podcast notes: Going back aways - 00:35 History of Price Associates - 01:23 Price Associates around the World - 02:25 Nampa, Idaho roots - 03:46 Culture and Brand Camp - 05:08 What to expect from Ron - 05:46 What your clients are looking for - 07:20 Who's speaking at the Culture and Brand Camp - 08:32 Importance of Branding - 09:22 Behavior style - 12:23 Working with a new client - 14:02 Working with leaders - 15:00 New cohort's in Boise - 17:10 Ron Price, Author - 18:45 What's next? - 22:40 Culture and Brand Camp info - 23:48 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Melissa DeLuca, founder of DeLuca and Willow. In this podcast, you will learn how Melissa DeLuca uses her knowledge and passion to help others. Take a listen! Podcast notes: About Melissa DeLuca - 00:35 Integrative sales - 3:36  People and process - 5:13 Google Culture - 6:08 Why Idaho? - 8:57 HR executive - 10:00 Coaching - 10:58 Peppershock pow wow, P2 values - 12:30 Transition coaching - 14:12 Stalled or stuck - 15:54 Job found you, career itchy feet - 16:06 Transition or transformation -16:28 Mindset - 26:57 Power of the breath - 27:34 Marketing strategies, building brand - 18:59 Social media, I am the brand - 20:53 Online presence, consistent - 22:04 Focusing on LinkedIn - 23:48 Testimony - 24:26 Referrals - 25:43 Contact information - 27:13 Willow! - 27:40 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Melissa DeLuca, Founder of DeLuca and Willow. In this podcast, you will learn more about the Culture and Brand Camp event. Take a listen! Podcast notes: A little about Melissa - 00:59 Brand experience - 5:50 DeLuca and Willow - 6:55 Creative Process - 9:10 Newmarket - 10:22 Looking forward to Culture and Brand Camp - 11:33 Transformation of work - 12:25 Greatest influence - 10:42 Culture and Brand Camp information - 14:45 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses with their local advertising campaigns. Take a listen! Podcast notes: About Leslie Brown - 00:32  Why does radio work? - 1:28 Radio research - 2:36 The high rate of return - 4 keys of advertising - 3:09 Consistency - 6:01 Consistent and concise - 8:34 Media in different ways - 10:15 Call to action examples - 10:49 How to be more creative - 12:43 Jingle - 14:43 Successful Campaigns - 15:34 Words of wisdom - 24:26 Tell us what you want - 26:15 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Kirsten Holmberg, Public Speaking coach. In this podcast, you will learn how Kirsten Holmberg uses her knowledge and passion to help others feel confident and comfortable with public speaking. Take a listen! Podcast notes: About Kirsten Holmberg - 00:53 What does it take to be a TedX Boise speaker? - 1:58 Clients - 3:11 Public speaking coaching location - 5:56 Coaching executives - 7:54 Slide presentation - 8:33 Idaho Speakers Bureau - 11:15 Ability to communicate - 13:53 Public speaking tips - 15:48 Corporate clients - 19:24 Communicating with executives - 22:05 Contact -24:32 Coaching sessions - 25:19 Why do you do what you do? - 26:34 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen! Podcast notes: How Valtrend got started - 1:05 What goes into valuing a business? - 1:45 ESOP - 3:22 Litigation support - 3:56 Understanding the value of a company - 5:15 Steps to take to increase the value of the company - 6:08 Recurring Revenue - 7:53 Marketing perspective (selling a company) - 8:26 Ownership of business building, risky? - 11:06 Process of company evaluation - 13:01 Privately owned businesses vs. publicly owned businesses - 15:21 Mergers and acquisitions -17:19 Exiting strategies -18:47 What makes a company valuable - 20:12 Culture value - 22:38 Examples of evaluations - 23:31 Recommendations - 25:15 Contact - 26:10 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Joe Mikitish, CEO of Sen Technology and Kerdos. In this podcast, you will learn how Joe uses his knowledge and determination to help companies with the IT help that they need for their business to thrive. Take a listen! Podcast notes: Who is Joe Mikitish? - 1:06 Marketing Needs Assessment - 4:37 Kerdos - 5:00 Follow up - 7:22 Culture-Driven - 8:19 Long-distance culture in a company - 9:06 Incorporating Kerdos into your company - 11:31 Story Telling - 13:09 Why businesses fail - 15:07 Selling one thing vs. all of it - 16:27 Clients - 17:58 Marketing Assessment Success Story - 19:55 Word of mouth - 26:00 Words of wisdom, brand, and bottom line - 24:10 Contact Joe - 24:48 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Allison Cunningham, Vice President of Client Relations and Partner of Talent Spark. In this podcast, you will learn how Allison Cunningham uses her passion and knowledge to help companies find the talent that they need to help their business thrive. Take a listen! Podcast notes: How Allison Cunningham got started - 1:02 What makes a business - 2:54 Who is Talent Spark? - 4:43 Passive candidate - 6:30 Hiring local - 8:00 Behavioral-based interviews - 8:43 Hogan Assessment - 9:24 Technical assessment, Idaho Department of Labor - 10:42 Talent Spark clients - 11:12 Employee branding - 14:07 Levels of hire - 18:12 Recruiting Process Outsourcing (RPO) - 19:32 The benefit of hiring a recruiter (salespeople) - 20:30 Tips, tricks and tools on employee culture - 23:28 Recruiting is a business decision - 26:30 Other resources - 28:44 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Genny Heikka Personal Branding Expert | CEO of Her Team Success. In this podcast, you will learn how Genny Heikka uses her Marketing and Business background to help women and corporate CEO’s understand the importance of their Personal Brand. Take a listen! Podcast notes: • What makes Genny Heikka an expert in Personal Branding – 1:00 •Personal Branding – the tree analogy- 3:25 •Company brands and Personal Brands - 4:35 •How Genny engages with people -6:07 •The four phases of Personal Branding-7:16 •Find your passions. Don’t fake them - 8:20 •How long does it take to go through the 4 phases? – 10:23 •What are some of the things you work through in your company workshops? - 11:29 •The benefits of discovering your strengths and weaknesses -16:00 •What are the benefits of having a coach? - 19:07 •Does the coach have a coach? - 20:22 •History of “LIFT” (Live, Inspired, Fearless, Thriving) an annual

Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen! Podcast notes: •What is a Marketing Needs Assessment? – 1:29 •All entities including Non-Profits need an assessment - 2:23 •Needs assessment process - 3:27 •Examples of what a Marketing Needs Assessment can uncover – 5:10 •SWOT analysis -6:24 •Surveys, Interviews, and Focus Groups- 6:36 •Data Interpretation – 7:20 •Summarized analysis of our findings- 7:45 •The importance of a third party analysis – 8:20 •Example of how to use the data to provide opportunities - 8:48 •Identifying your strengths and weakness to help set your goals - 10:18 •Identify your primary target audience through an Empathy Map – 11:00 •Top of mind awareness - 12:15 •Surveying your current customers and use them as examples– 13:21 •Bleach analogy – 14:24 •Identify

Listen as Rhea Allen is joined by Drew Allen, Principal | Creative Director of Peppershock Media. In this podcast, you will learn how Rhea and Drew use Marketing Audits to create winning strategies for their clients. Find out how Peppershock Media uses an arsenal of tools to help clients discover what’s working and what’s not in their current marketing strategy. Client, Bill Klevenberg, CEO of Mobility Helpdesk speaks to the value he received from his Marketing Audit. Take a listen! Podcast notes: •What we cover in a Marketing Audit – 1:51 •Looking at your Marketing Strategy – 2:14 •Why looking at your audience is important – 2:52 •Empathy maps, putting thought into your target audience – 3:59 •Are you speaking to your target audience? – 4:54 •Why we do the Stop, Start, Keep exercise – 5:26 •Determine your goals- why are you doing what you are doing? – 5:53 •Looking at the Lifetime Value and Customer Acquisitions cost – 7:18 •Tools that gauge Lifetime Value a

Listen as Rhea Allen is joined by Chris Taylor, CEO of Fisher's Technology. In this podcast, you will learn how he helped Fisher's Technology quadruple in size and gain many awards including "Idaho's Best Places to Work." Find out who Chris Taylor is and how he helped lead Fisher's to success. How do happy employees create happy customers? Take a listen! Podcast notes: Who is Chris Taylor? - 1:02 How Chris turned Fisher's around - 3:14 Things that have contributed to the growth and success of Fisher's - 5:11 The expansion of Fisher's - 6:25 How Fisher's hires the right people to fit their company culture - 7:40 How to tell when it's not a good fit! - 9:42 What are someday goals? - 11:08 How Fisher's creates fun in the workplace - 11:45 Business after hours - 13:25 Idaho's Best Places to Work - 14:08 What to expect when you become a client of Fisher's - 15:40 Problems are opportunities to make it right - 17:40 Chris Taylor's favorite moments