Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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Mumbrellacast: Jones Stays Put, Wicked Campers Attacked, Plus The DDB Team Joins Us
14/03/2019 Duración: 42minIn this week's Mumbrellacast, the team tackle the Alan Jones rumour mill in an attempt to uncover what's really happening at Macquarie Media. There's also the wrapping up of the Boss trademark dispute between Ten and Nine, the Federal government making a move on Wicked Campers and Ten winning the Rugby World Cup broadcasting rights. [...] The post Mumbrellacast: Jones stays put, Wicked Campers attacked, plus the DDB team joins us appeared first on Mumbrella.
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Mumbrellacast: Ex-McCann CEO Ben Lilley On The Problem With Big Agencies
07/03/2019 Duración: 45minIn this week's Mumbrellacast, we chat to ex-McCann CEO and SMART founder Ben Lilley (21:34) on founding a business with no experience running one, why the young Ben was difficult to manage, and the problem with big agencies. We also delve into the details behind the merger between Publicis Group's Spark Foundry and Blue 449. In [...] The post Mumbrellacast: Ex-McCann CEO Ben Lilley on the problem with big agencies appeared first on Mumbrella.
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Mumbrellacast: ABC Picks Ita, Ten's Changing Rooms Flop, Plus Pure Profile's Nic Jones
28/02/2019 Duración: 55minOn this week's Mumbrellacast, we discuss the government's decision to appoint Ita Buttrose as ABC chair, and attempt to figure out where things went wrong for Ten's Changing Rooms. Plus, we break down this week's major analysis of five years' worth of radio data, including average and cumulative audiences. Zoe tells us how - and [...] The post Mumbrellacast: ABC picks Ita, Ten's Changing Rooms flop, plus Pure Profile's Nic Jones appeared first on Mumbrella.
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Mumbrellacast: Nine And News Fight Over Breakfast, Google And Facebook Battle The ACCC
21/02/2019 Duración: 50minOn this week's Mumbrellacast, we're knee deep in financial results season and Seven, Nine and SCA are in. There's also our take on Nine and News' fight over the Daily Telegraph's coverage of the Today Show ratings, plus Google and Facebook are on the defensive against the ACCC - but what does it all mean [...] The post Mumbrellacast: Nine and News fight over breakfast, Google and Facebook battle the ACCC appeared first on Mumbrella.
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Mumbrellacast: LadBible Lands In Oz, Everyone Is Departing, Plus BBC's Jamie Angus
14/02/2019 Duración: 42minOn this week's podcast, the team discuss lots of exits - namely Buzzfeed's Simon Crerar, Marcel Sydney's David Nobay and IPG Mediabrands' Danny Bass. Plus, we'll be talking to Jamie Angus, the director of BBC World Service Group, about the problem with paywalls, setting the agenda and 'the soggy middle'. (22:21) In the news In this week's news roundup, the [...] The post Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC's Jamie Angus appeared first on Mumbrella.
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Mumbrellacast: Why The ACCC Is Looking At Outdoor, NAB's Nightmare, Vice's Job Cuts, The Problem With Vegans
07/02/2019 Duración: 56minOn this week's Mumbrellacast, the team dissects the details behind the Australian Competition and Consumer Commission's investigation into the outdoor advertising sector, Vice's round of global redundancies and what the banking royal commission's report means for adland. (The discussion was recorded a few hours before the resignations of NAB chairman and CEO Ken Henry and Andrew Thorburn.) [...] The post Mumbrellacast: Why the ACCC is looking at outdoor, NAB's nightmare, Vice's job cuts, the problem with vegans appeared first on Mumbrella.
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Mumbrellacast: Buzzfeed Axe Swings, Reality TV Returns, Plus Podcast Guru Rachel Corbett Joins Us
31/01/2019 Duración: 45minBuzzfeed's announcement that it would be cutting 15% of jobs globally has made headlines around the globe this week. In our latest episode of the Mumbrellacast, we ruminate on what it all means for the local market and the future of digital publishing (1:17). Our guest this week is Mamamia's head of podcasts, radio host and [...] The post Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us appeared first on Mumbrella.
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Mumbrellacast: The Breakdown Of Agency-client Relationships, How To Tackle A Problem Like Australia And Tajer's Latest Big Move
24/01/2019 Duración: 47minIn this week's Mumbrellacast we tackle everything from Henry Tajer's return to agency side, to toxic brands which agencies won't even pitch for. Client-agency relationship expert Darren Woolley joins us to break down a bunch of new industry marriages: Is it a match made in heaven for Tajer and DAN? Can Clems Sydney effectively rebrand [...] The post Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer's latest big move appeared first on Mumbrella.
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Mumbrellacast: Hungerithm Vs Sydney Beer Co, Gillette's Controversial Campaign And VMLY&R's First Big Win
17/01/2019 Duración: 27minThis week's Mumbrellacast is all about advertising as a flood of controversial ads hit our TV and computer screens. From Charlie Sheen's debut in Ultratune's latest ad to Gillette's "toxic masculinity" viral commercial to Sydney Beer Co's rather familiar ad, the Mumbrella news team share their thoughts on the controversy and the creative. Meanwhile, WPP's [...] The post Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette's controversial campaign and VMLY&R's first big win appeared first on Mumbrella.
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Mumbrellacast: Adland's Leadership Shuffle, Today Show's New Line-up, And Australia's Rebranding
10/01/2019 Duración: 32minIt's our first Mumbrellacast of the year and there's already a lot to reflect on from the first (not even) two weeks. The first people moves of 2019 are in, and between agencies, brands and publishers, there is already a lot happening. From Tourism Australia CMO Lisa Ronson's resignation to join Coles,the promotion of Publicis' [...] The post Mumbrellacast: Adland's leadership shuffle, Today Show's new line-up, and Australia's rebranding appeared first on Mumbrella.
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Mumbrellacast: What On Earth Happened? 2018 In Review
27/12/2018 Duración: 56minIt's the final Mumbrellacast of the year. Before we head into the new year, it's time to look back at the big events, moments, campaigns, shake-ups, mergers, controversies and successes that shaped 2018. It's been such a busy year for media and adland, can you even remember what happened six months ago? If you can't [...] The post Mumbrellacast: What on Earth happened? 2018 in review appeared first on Mumbrella.
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Mumbrellacast: The Year's Most Complained About Ads, Stefanovic Brothers Exit, Radio's Big 2018
20/12/2018 Duración: 28minIn our penultimate Mumbrellacast of the year, we wrap up the year's most complained about ads, along with waxing lyrical on Karl Stefanovic's Today Show exit. Following the audience selecting its favourite campaign of the year, we speak to Simon Lamplough, managing director of Clemenger BBDO Melbourne - the agency behind Myer's award-winning naughty or nice [...] The post Mumbrellacast: The year's most complained about ads, Stefanovic brothers exit, radio's big 2018 appeared first on Mumbrella.
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Mumbrellacast: Nine Synergises, WPP Restructures And Ten Caves On Boss
13/12/2018 Duración: 46minIt's the last week before the industry goes quiet for the summer break, but that hasn't stopped the news cycle turning at a rapid pace. This week was Nine's first trading on Fairfax media assets, and there were a few changes afoot. Nine consolidated Allure into Pedestrian, with several jobs affected, including CEO Jason Scott. WPP [...] The post Mumbrellacast: Nine synergises, WPP restructures and Ten caves on Boss appeared first on Mumbrella.
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Mumbrellacast: Solving Adland's Drinking Problem, Optus Takes No Prisoners, And Who Won The TV Year?
06/12/2018 Duración: 57minIt's that time of year when the industry is in full party swing, while at the same time, deadlines are looming and pitches are still being won and lost. It's a time when many of us are feeling burnt out, tired, and counting down the days to the holidays. But should we really be feeling this [...] The post Mumbrellacast: Solving adland's drinking problem, Optus takes no prisoners, and who won the TV year? appeared first on Mumbrella.
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Mumbrellacast: Why WPP Keeps Merging Its Agencies, And The Men Who Rebranded Woolies
29/11/2018 Duración: 41minJoining us in the studio for this week's Mumbrellacast are the brains behind one of Australia's most celebrated rebrands: designer Hans Hulsbosch and ex-Woolworths marketer Luke Dunkerley (17:00). Dunkerley and Hulsbosch worked together on rebranding supermarket giant Woolworths, including the famous green 'W'. Ten years on from the big launch, we speak to the pair to [...] The post Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies appeared first on Mumbrella.
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Mumbrellacast: OMD's Big Year, Fairfax Merger Unpacked, ASIC's Case Against Harold Mitchell
22/11/2018 Duración: 49minThe Nine and Fairfax merger was in the news again this week, as Fairfax shareholders voted in favour of the Nine takeover. Senior media reporter Zoe Samios, who was in the room at the time, fills us in on what happened on the day in this week's Mumbrellacast. We also discuss the ASIC case against [...] The post Mumbrellacast: OMD's big year, Fairfax merger unpacked, ASIC's case against Harold Mitchell appeared first on Mumbrella.
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Mumbrellacast: The Verdict On Charlie Sheen's Cameo, Christmas Campaigns, Oath's Aussie Launch And Radio Ratings
15/11/2018 Duración: 47minUltra Tune has been in the headlines after it announced it would be bringing controversial actor Charlie Sheen on board for its latest commercial. In this week's Mumbrellacast, we ask: is it time we forgive and forget its bad ad sins? The penultimate radio ratings survey of the year is in, and things are looking [...] The post Mumbrellacast: The verdict on Charlie Sheen's cameo, Christmas campaigns, Oath's Aussie launch and radio ratings appeared first on Mumbrella.
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Mumbrellacast: Are We Heading Into A Media Recession?
08/11/2018 Duración: 49minThis week, the Nine-Fairfax merger hopped over one of its biggest hurdles - the ACCC's approval. But in this week's Mumbrellacast, we ask: do the 'synergies' to come point at a wider media recession? With so many mergers ahead, and possibly a declining ad spend, are there actually going to be any jobs left? And [...] The post Mumbrellacast: Are we heading into a media recession? appeared first on Mumbrella.
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Mumbrellacast: Ten Talks Rebrand, Sintras Quits SBS, Facebook Revenue Jumps, Did VW Plan To Get Banned?
01/11/2018 Duración: 50minThis week, Ten's programming and sales bosses Beverley McGarvey and Rod Prosser join us (24:40) to discuss the network's most recent rebrand, including the relaunch of multi-channels One and Eleven to Boss and Peach. The duo also talk to us about their experience with pilot week, and how they see themselves compared to rivals Seven and Nine. [...] The post Mumbrellacast: Ten talks rebrand, Sintras quits SBS, Facebook revenue jumps, did VW plan to get banned? appeared first on Mumbrella.
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Mumbrellacast: Boss And Peach Baffle, WPP Plummets, Rush In Court, MCN Rebrands
25/10/2018 Duración: 43minIf you've been wondering why Ten is rebranding its multi-channels One and Eleven to Boss and Peach... that makes five of us. In this week's Mumbrellacast, we plead with Ten to prove our assumptions about awkward gender stereotypes wrong. Only next week's upfronts will tell. We also provide some suggestions for the vacant top job [...] The post Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands appeared first on Mumbrella.