Going Solopreneur

Whenever I work with a new entrepreneur we talk about content marketing. The topic of blogging always comes up, and they say things like, “Do I have to have a blog?” “Does blogging actually work?” “I hate writing. Is there something I can do besides blogging?” In this episode the podcast, I tackle these questions and offer some cool (and effective) alternatives to blogging. The post Do You Really Need a Blog for Your Business? appeared first on The Brand Sketch.

Just about every business should have a website. Yes, there are some (very rare) exceptions, but if you’re doing business today, you probably need to have a website. But which website platform should you be using? Today on the podcast I’m going to compare some of the most popular website platforms and help you decide which one will work best for your business. The post Which Website Platform Should You Be Using? appeared first on The Brand Sketch.

Microsoft scored big with their latest Super Bowl ad, "We All Win." They're not just another brand jumping on the social issue bandwagon, they're creating real connections. Today on the podcast, I'll share why this commercial is so effective and how you can apply these principles to build more powerful connections to your brand. The post How Microsoft’s Super Bowl Ad Creates Powerful Connections appeared first on The Brand Sketch.

If you’re an independent entrepreneur and you want to be able to scale and grow your business, the first thing you need to do is find your sweet spot. The post How to Find Your Sweet Spot appeared first on The Brand Sketch.

To be successful in business as an entrepreneur, you don’t have to have a million customers or a million dollars. All you need is a minimum viable audience. The post Minimum Viable Audience appeared first on The Brand Sketch.

I’ve been doing a lot more with Facebook and Instagram lately, trying to build my brand and my business more on social media. And I have to say that the whole experience has left me feeling pretty down about the state of social media today. I think there’s a better way to do social media. The post A Better Way to Do Social Media appeared first on The Brand Sketch.

One of the things I hear all the time about high-achieving, super successful people is that they all share one thing in common - they all have some sort of consistent morning routine that they do every single day. In this episode of the podcast, I’ll talk about the surprising results I’ve experienced since I started a consistent morning routine. The post The Surprising Results of a Consistent Morning Routine appeared first on The Brand Sketch.

Too often, I think we get caught up looking for the easy button. We love finding articles that offer a few simple steps we can follow to become successful in business. Well, look no further because that’s exactly what I have here for you today! But there’s a twist. These steps are simple, but they are definitely not easy. The post Better Marketing in 5 Not-So-Easy Steps appeared first on The Brand Sketch.

It's the end of the year and for me, this is always a great time to look back and reflect on what I've accomplished this past year, lessons learned, and where I'm going next year. Today on the podcast, I share what I learned as an entrepreneur in 2018 and why I'm so excited about what's ahead for me (and for you!) in 2019. The post What I Learned as an Entrepreneur in 2018 and an Exciting Look Ahead appeared first on The Brand Sketch.

Back in September, I started my first mastermind coaching group. For me, it was an experiment. Will people get something out of this? Will they like the format? Will they feel supported? Will they learn how to grow their business? Spoiler alert: the answer is a resounding YES! The post The Transformative Power of a Mastermind Coaching Group appeared first on The Brand Sketch.

Growing your business is all about marketing. Sure, you need to offer a great product or provide spectacular service, but even those things are largely affected by marketing. Marketing is the stories we tell each other, and ourselves, about the work we are doing. So if the stories aren't hitting home and your business isn't growing, chances are your marketing isn't working. The post Why Your Marketing Isn’t Working and How to Fix It appeared first on The Brand Sketch.

Writing is hard. Writing an effective sales page can feel close to impossible. Today on the podcast, I share a simple template you can use to create powerful landing pages that get more conversions. The post How to Create Powerful Landing Pages & Get More Conversions appeared first on The Brand Sketch.

As an entrepreneur, you don't have time to mess around posting on social media every day. You need to automate your processes. After trying several social media scheduling services I can honestly say that CoSchedule is the best! Read on to learn how you can use CoSchedule to easily automate your social media marketing. The post How to Easily Automate Social Media Marketing with CoSchedule appeared first on The Brand Sketch.

Today is Thanksgiving here in the US, and on this day of sharing our gratitude, I  thought I'd take a moment to share a few reasons why I'm so grateful for being an entrepreneur. The post 10 Reasons I’m Grateful for Being an Entrepreneur appeared first on The Brand Sketch.

Creating a manifesto is an important step in building a meaningful brand. When you share your values and beliefs you will begin to attract more people who believe what you believe. The post Creative Ways to Share Your Brand Manifesto appeared first on The Brand Sketch.

One of the best ways to increase engagement with your audience is to design amazing images to go with every blog or social media post. Today I'll share a few tips on how to design amazing images for all those posts. The post How to Design Amazing Images for Your Posts appeared first on The Brand Sketch.

Working with a graphic designer doesn't have to be a painful process. There are a few things you can do to make your project more successful and get better results from your designer. The post How to Get Better Results from Your Graphic Designer appeared first on The Brand Sketch.

In order to create emotional connections with your customers, you need to clearly communicate how your brand can improve their life. They need to trust that you can help transform them from where they are now to where they want to be in the future. The post How to Create Emotional Connections with Your Customers appeared first on The Brand Sketch.

One of the most powerful ways of using email to grow your business is by creating a drip campaign. In this episode, I'll walk you through a few different types of email series you can create and discuss five powerful benefits of using drip email. The post 5 Powerful Reasons Why You Need a Drip Email Campaign appeared first on The Brand Sketch.

One of the most effective marketing channels in use today is email. Even with all the emphasis on social media, email is still the number one converting platform for marketing your business. That's why capturing email addresses is perhaps your most important marketing task. The best way to capture email addresses? Create an irresistible lead magnet. The post How to Create an Irresistible Lead Magnet appeared first on The Brand Sketch.