Landscape Digital Show

Episode 90 of Landscape Digital Show reveals why entrepreneurs Richard Branson and Steve Jobs focus on customer relationships to make peoples lives better. I recently listened to an interview with Richard Branson about his journey to becoming a self-made billionaire. He admits to having lost count of exactly how many companies his Virgin brand owns, though he s sure its somewhere north of 200. When asked where he gets his inspiration for starting or buying into a business, Branson gave this. A business is an idea that makes people’s lives better. ~ Richard Branson That mindset of putting customers first is where most entrepreneurs start. It s what powers early innovation. But over time the energy of that focusing vision begins to lose its spark as the business seeks to scale customer relationships. Start with The Customer Experience and Work Backward In a recent article published by Google, a CMO made this statement. People don t just want a product to buy, they want an idea to buy into. ~ Unilever CMO K