Landscape Digital Show

Episode 88 of Landscape Digital Show reveals why recent Facebook News Feed changes are indicators of audience engagement expectations on every platform. The recent Facebook News Feed updates are more than signals to change how you market on Facebook. They are indicators of what your audience expects on every platform. If you speak to live audiences you know people will only wait so long for you to engage them before they start making a path to the door. Asking for a show of hands, by the way, is not engagement. That’s the equivalent of a Facebook like, which Facebook has said is no longer relevant. What is? Comments, because comments are deliberate and thoughtful actions, as compared to shares and likes that are passive and less likely to spark audience engagement. Facebook Zero Teaches What Works The most recent batch Facebook changes that will be rolling out over the coming months have been referred to as Facebook Apocalypse or Facebook Zero. I like Facebook Zero because it’s easier to spell and it remind