Landscape Digital Show

Episode 89 of Landscape Digital Show reveals a content audit plan for closing the gaps in your content marketing process and closing more sales. We’ve talked about how to perform a content audit in episode 28. This is something every business should begin right now because depending on how long you ve been in business it may take a while to complete. What should happen next is implementing a content audit plan to make the best use of that content. Your content is a body of work that attracts everything your business needs to thrive, provided it is put to work in the right places. The common perception is that content sells. Some of it will but not in the way that many people think. For example, people don t watch one YouTube video and then say, I want to work with this landscaping company. There are only two types of content, conversion content and intermediary content. Conversion content converts to a sale and intermediary content accomplishes everything that leads up to that. Your content has to attract