Landscape Digital Show

Episode 86 of Landscape Digital Show reveals how the web runs on writing and why the right words, voice, and tone will make your marketing better too  When you consider how much effort a business invests in getting discovered on the web, it’s surprising that few dig deep enough to understand the essential components responsible for making that happen. People use words to search the web. They may be spoken or typed, but they are words nonetheless. If they happen to be the right words, and they probably are if your ideal buyers are using them, then you need to develop an intimate relationship with those words and discover how to use them in your writing, videos and other content. Of course, there’s more to writing for the web than just plugging in keywords. If you want to win with Google you want to aim for the best human experience possible for your target audience. This is why the best copywriters are handsomely compensated for their work. People can tell. They may not know why they know, they just know. Wr