Landscape Digital Show

Episode 85 of Landscape Digital Show reveals how buyer personas are used to create laser-focused marketing that connects a business with its ideal customers. This is our final Landscape Digital Show episode of the 2017 calendar year and the first in which I interview a subject matter expert – but don’t worry, this is far from my 1st expert interview. This content is an update of the 51st episode of This Old New Business podcast that was previously published at JeffKorhan.com. You can expect more expert guest interviews in the future right here at Landscape Digital Show. We have discussed buyer personas a great deal on this show. Now you can take a deep dive into how they work to create laser-focused marketing with Adele Revella, the CEO, and founder of The Buyer Persona Institute. Adele is also the author of Buyer Personas: How to Gain Insight into Your Customer s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to sa