Landscape Digital Show

Episode 84 of Landscape Digital Show reveals how to create marketing that moves a target audience to take action.  The purpose of marketing is to move an audience to action. That’s marketing’s job. It starts with attracting an audience. And that requires a deep understanding of who its members are, what they want, and everything that influences their experience of acquiring it. Describe Your Audience in Writing Start with the end in mind before you start investing in marketing. Nearly every business has more than one audience. There are customers and future customers you wish to attract. Those two audiences have different needs. To serve these customers your business must attract team members, some of whom are leaders and others followers. That’s at least two more audiences, and there may be more, such as potential investors or business partners. The trick is making marketing that shows you know them better than they know themselves. That’s not easy to do if you are casting a wide net. So segment your large