Landscape Digital Show

Episode 83 of Landscape Digital Show reveals why communities love brave marketing that takes the risk of standing out to be known for something bigger. This is the time of year when you should be wrapping up the planning of your editorial calendar for the coming year. How exactly is that happen? Do you essentially use same monthly categories as this year and freshen up the content a bit? That s what I ve observed at several companies with whom I ve consulted. January is focused on trends and new services, February is for landscape design, March is when you make special offers to load up the sales pipeline, and so on. That’s alright if you are happy with business as usual, but if you are planning to grow you have to your content has to be best in class because that is the only way it will inspire people to take action. You Have to Take Marketing Risks Let be clear about one thing. The most powerful marketing you can have is word of mouth. That’s how it has always been. Long before anyone talked about going v