Landscape Digital Show

Episode 79 of Landscape Digital Show reveals how to build a relationship selling narrative that attracts and retains customers. Have you ever noticed that some people always answer a question with a story? For some of us, storytelling is part of our DNA because we learned at a young age that a compelling story is arguably the best way to sell an idea. For me personally, growing up with three brothers was the perfect storytelling training. When put to the test you quickly learn that telling the truth works better when it s backed with a compelling story. While a handful of people may be natural storytellers, most of us struggle with exactly how to convey information in meaningful ways, especially when the circumstances are unexpected. What s needed is a structure that will stand up to the demands of any situation, including what buyers want to know that they believe will help them solve their problem. This is why relationship selling requires a sales process that is supported by a narrative structure, a se