Landscape Digital Show

Episode 76 of Landscape Digital Show reveals how to sell more products by finding and closing gaps in your marketing systems.  When you approach marketing as a system everything gets easier because it gives you a basis for evaluating possibilities, such as what to leave in and what to leave out. Choices have to be made and less is usually more. Less complexity leads to more predictable results. One of the challenges for companies that learned to succeed with traditional marketing and selling systems is being relevant for digital savvy consumers. However, regardless of the methods used, everything still comes down to a simple three part formula: #1. Get people’s attention #2. Interact with people #3. Sell products that add value to people’s lives If there are any gaps in that equation business growth is compromised. All marketing systems must balance attraction with engagement, and they must seamlessly integrate with selling systems that bring home the profits that sustain the company and its growth. #1. Get