Landscape Digital Show

Episode 74 of Landscape Digital Show reveals 9 ways telephone selling can be used to get people talking, earn trust and grow relationships When I began my career in the early eighties I accepted a technical sales position with a big oil company. That s when I learned to overcome my fear of the telephone as a selling tool. At that time telephone selling skills were everything because other than personal meetings, it was the fastest way to make discoveries, share information and develop relationships. Like anything else, telephone selling is something you learn from experience. This may be why so many people today are afraid of cold calling. They have seldom been in tough situations where they had to make it work. Instead, they lob an email out there and hope for the best. There’s a problem with that approach. Everyone else is using it too. This is why telephone selling works. It makes you memorable, and that should be enough to make it a key part of your selling strategy. Not only that, it improves the effec