Landscape Digital Show

Episode 73 of Landscape Digital Show reveals why customer relationships with a business are more valuable than those with its products. Relationships have a fundamental purpose. They make us better; otherwise, there is no reason for the relationship. In business, the debate is whether the customer has a relationship with the products or the business or both. And if it does, which should come first? If your customer relationships are with your products, then the relationship is only as good as the products. The problem with that scenario is that if something fails to work as expected, the relationship is at risk of failing too. It takes work to build business relationships, so it makes sense to use every means possible to avoid those breakups. Flip Your Marketing from Products to Relationships In his bestselling book Never Split the Difference: Negotiating as if Your Life Depended on It, former international hostage negotiator for the FBI, Chris Voss, identifies two conditions that people need to be comfor