Landscape Digital Show

Episode 72 of Landscape Digital Show reveals the connection between surfing and personal branding that instantly influences buyers and outcomes.  In all walks of life, people are most admired not for what they have achieved but how they went about it doing it. How people get things done in life used to be known as reputation management, but now that we all manage our own media it is best described as personal branding. A Harvard Business Review author observed that all surfers end their ride in exactly the same way: They fall into the water. It doesn’t matter if that ride was an epic success or dramatic defeat; the outcome is the same. This is why what happens next matters most. Does he or she head back into the surf or pack it in for the day? I imagine that is something surfers talk about that defines their personal brands, who are the risk-takers and who are not. Evaluating outcomes and taking action to create something better is what life and business are all about. People admire winners, but we are es