Landscape Digital Show

Episode 71 of Landscape Digital Show reveals what the LinkedIn native video rollout will do for social selling and how to get your business ready for it. Earlier this year LinkedIn made a number of updates to their platform that signaled a more relaxed environment for its users. The most notable change is the newsfeed is now prominently displayed on the home page, making content (not contacts) central to the LinkedIn experience. Content updates boast bigger photos and video that occupy the full-screen width on mobile, with comment and share buttons more visible too. All of this is clearly designed to position LinkedIn more like Facebook, it’s splashier social counterpart and not the old man of social media. It’s apparently creating confusion about LinkedIn’s identity and how we should now be using it. For instance, LinkedIn started as the business networking platform, but now it prompts you to wish your connections a Happy Birthday, an activity that many believe belongs to Facebook. Astute social media mark