Landscape Digital Show

Episode 68 of Landscape Digital Show reveals why digital leadership is necessary to integrate sales and marketing channels, and how to get it done. It seems business slows down this time of the year. This leads to a question: What should we be doing during these summer doldrums? Keep moving. Every business experiences slowdowns, but they can be minimized by taking the right measures to close the gaps. Is the cause a lack of leads or a failure to close sales? Leads are the responsibility of marketing and closing sales is clearly the responsibility of the sales team. The solution is getting sales and marketing working together. When sales slow down, doubling up on selling efforts is the action that many businesses take. However, that can be a big mistake if you have not properly prepared your customers for them with tactics that demonstrate empathy and earn trust, such as content marketing. Empathy is a vital business objective because that understanding is the raw material for achieving alignment with custo