Landscape Digital Show

Episode 67 of Landscape Digital Show reveals how to teach CRM systems to organize and manage data to better manage customer relationships. The most basic tool for accomplishing business objectives is a simple checklist. You have lists of customers, products, and activities that drive your business. How well all of that works together will determine the success of your business. While some have tackled this challenge with spreadsheets, CRM systems that integrate with marketing automation are infinitely more reliable. CRM or customer relationship management systems initially start out as a database of customers and information associated with them. Over time this database becomes something bigger. It grows into a digital asset whose value grows as the business grows and streamlines the management of customer relationships. There are many excellent CRM systems, but let s be clear that the value of the CRM is ultimately measured by the quality of data that it gives the business. The responsibility for making th