Landscape Digital Show

Episode 66 of Landscape Digital Show reveals how to achieve business growth with marketing systems that identify and remove buying obstacles.  You may be familiar with Ryan Holiday’s book The Obstacles is The Way, which has gained cult status with NFL coaches and elite athletes, among others. The thesis of the book is one with which many of us are familiar. When the way out is obstructed it s telling us something. As Holiday puts it, “Turn it around. Find some benefit. Use it as fuel. Turn every obstacle into an advantage.” Holiday suggests obstacles are what they are because of perception. For example, some companies are too quick to fire customers that challenge them. That s unfortunate because those customers may actually lead them to new discoveries and innovations that could benefit all of their customers. The difference is perception and that perception can be changed. Remove Buying Obstacles Early in my career, I worked as a sales professional in the petroleum industry. The products we sold were most