Landscape Digital Show

Episode 65 of Landscape Digital Show reveals why experiences are bigger than products when digital innovation drives marketing.  This short episode is a study of recent changes in the world of marketing that will give you ideas for ensuring the relevance of your business marketing for your audience. The event that best profiles these insights is the recent elimination of the Chief Marketing Officer role at Coca-Cola (better known as the CMO). The significance of this event can be traced to the influences of digital innovation on marketing. Former Coca-Cola CMO Marcos de Quinto led a product-based marketing strategy at the global marketing organization. That emphasis on product marketing ultimately proved to be the impetus for shaking up Coke s management structure. The truth is many consumers today are less interested in product features, probably because they cannot distinguish them from the competition. Nowadays it’s the contextual customer experience that is desired most, and this suggests the product is