Landscape Digital Show

Episode 64 of Landscape Digital Show reveals how CRM systems can become digital assets of customer insights that increase sales productivity. Recent research conducted by industry CRM leaders Salesforce and Hubspot indicate companies using a CRM are more productive and sell 30-40% more than their competitors. Our 2017 digital marketing survey revealed more than half of landscaping industry respondents do not use a CRM. Specific feedback suggests this is due to confusion about the role of CRM in general, set-up, training, and maintenance costs, and how to choose a CRM that is right for the business. These are all important considerations that are best addressed by considering what the business wants to accomplish with its CRM and the resources that it is prepared to dedicate to those objectives. The Role of CRM The term CRM is short for customer relationship management. And when you consider its meaning it becomes obvious that it’s not just the CRM, but the planning and implementation of actions that affect