Landscape Digital Show

Episode 62 of Landscape Digital Show reveals how to use email as a customer communication channel for building genuine trust with customers. The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. Those familiar words introduced our customer care episode two weeks ago where we revealed the leadership and marketing lessons from the recent airline fiasco in which a passenger was forcibly removed from an airplane. If you happen to be a United Airlines customer you recently received an email that addressed the situation, and in my opinion, it nicely accomplished its objective. After a series of media mistakes, I believe the United CEO s customer communication email will very likely prove to be a key step toward fixing his reputation and the airline’s. It can also serve as a case-study for using email to build genuine trust with your business customers. Email Is An Intimate Communication Channel Choosing email to add