Landscape Digital Show

Episode 61 of Landscape Digital Show reveals how to create winning landscape industry awards entries and sell more work with storytelling. In one of the first episodes of Landscape Digital Show, we discussed why storytelling is essential to winning landscape industry awards. Since we are once again in the thick of the landscape industry awards season, I d like to go into more detail about why your project story is vital to winning, and how to tell to tell that story with familiar storytelling practices used every day in Hollywood. What I m going to show you is that amazing project photos are essential to winning landscape industry awards, but without a good story to back them up your entry will play like a silent film. How Judges Choose the Winners Years ago I was asked to be a judge for the landscape association that is now NALP The National Association of Landscape Professionals. There were 4 landscape company members charged with judging several hundred projects over two days. Here’s how it works. Each