Landscape Digital Show

Episode 58 of Landscape Digital Show reveals a data-driven social advertising system for reaching a larger or deeper audience. One of the most insightful sessions I had the opportunity to experience at Social Media Marketing World 2017 was one by Larry Kim on social advertising, that s using Facebook, Twitter, and Google advertising to promote content that drives traffic to your website to sell more products or services. What s beautiful about this data-driven system is its simplicity for getting the job done with a minimal advertising spend. Here s how it works. #1. Find Your Unicorns The key to the system is using social advertising to promote only your best content, what Larry Kim refers to as your unicorns. This is content that has proved its value, and therefore, merits the opportunity to reach a larger or deeper audience with the boost of social advertising behind it. Compare that to how some companies use social advertising. They promote all of their content equally with the hope that some of it wi