Landscape Digital Show

Episode 57 of Landscape Digital Show reveals tips from 3 influential social media experts for live video marketing.  I just returned from Social Media Marketing World in San Diego, and one of my goals was to learn as much as possible about live video. What I discovered will not only give you the motivation to create live video marketing, it will make it easier. #1. Don’t Be Perfect David H Lawrence, XVII is a former film and television actor who knows what it’s like to deliver in front of the camera. His presentation on using video to build authority at a moment’s notice was both educational and entertaining. David’s definition of authority includes being believable and trustworthy. And he noted that trust and believability are directly related to vulnerability because what happens in the moment when you allow yourself to be vulnerable is the authentic you. Vulnerability engages audiences. One reason live video is so hot is that connecting with real people is engaging. In contrast, highly edited and sanit