Landscape Digital Show

Episode 55 of Landscape Digital Show reveals how to use content marketing to sell more business by making a difference for customers. For over 15 years, Seth Godin has been blogging short nuggets of information, insights, and inspiration every day of the week. His track record speaks to the power of content marketing for attracting an audience of people that you can serve. Seth Godin says that we lay clues with our content that sparks change, thereby giving people permission to take action and acquire the things we sell. Those products and services we make matter a lot, but first, they have to be discovered by the breadcrumbs that lead to their discovery. This includes the conversations people hear and the experiences that are shared that casts a shadow that starts days, months, and often years prior. We’re all casting a shadow of some kind with our content marketing, but is it helping you stand out in a sea of sameness? Content marketing is not for everyone for two reasons:  #1. You have to believe conte