Landscape Digital Show

Episode 51 of Landscape Digital Show reveals how to teach customers to buy by applying an adult learning framework to your marketing. There are many definitions of content marketing and even more for marketing in general. But at the end of the day, I think we can all agree the ultimate purpose of marketing is to attract the right buyers and guide them toward a relationship with your business. To do that, we re going to use a framework that compliments how adults like to learn. It s credited to a man by the name of Malcolm Knowles, who is well known for his theories regarding self-directed or autonomous adult learning. That’s what’s happening these days when prospective customers are checking out your website, videos and other marketing to make comparisons with your competitors. According to Knowles, the four factors you should consider to move buyers to action are as follows: #1. Collaboration – Adults want to be involved in the planning or creation of their experience for making new discoveries #2. Relevan