Landscape Digital Show

Episode 50 of Landscape Digital Show reveals how to create better content faster by aligning it with the ultimate audience outcomes.  MailChimp® is an email marketing platform that recently changed the message on its home page. It reads: Send better email. Sell more stuff Too many organizations seem to be creating content without an apparent theme or purpose.  They may give some thought to how it positions their company, which may be as better, faster, or cooler. But does that help them to sell more stuff? Maybe, but not likely. What then is better content and why is it so important? Better content sticks to a particular theme that is congruent with what your products and services ultimately do for your audience of customers. Do you know how your audience is changed by your products and services? Or better yet, how your audience is changed by the experience of acquiring and using or consuming your products and services? That change is what drives your business. It’s your business mission, and it s also wh