Landscape Digital Show

Episode 49 of Landscape Digital Show reveals how to build and implement a channel plan to achieve your content marketing roadmap goals.   Before you build a content marketing channel plan you need to give careful consideration to your business goals, its ideal audience, and finding and perfecting your brand story. You can get that foundation from Content Marketing Roadmap: 3 Keys to Ideal Customers. If you know your ideal customer you know the problems they face that prevent them from choosing any company, including yours. This is especially true for services like landscaping or lawn care because they are not a must have like healthcare, for example, but a lifestyle choice, something people simply want to have for their own enjoyment. What is your audience hungry for that if you give it to them will move them closer to a relationship with your business? This may be solving a small problem with your content, such as an assurance that the pesticides your company uses are safe for children and pets. Solving