Landscape Digital Show

Episode 48 of Landscape Digital Show reveals 3 keys to a content marketing roadmap that creates alignment with ideal customers.   Great coaches start with a strategy, a roadmap or game plan, but they are prepared to make adjustments based on how their team is performing and how the opposing team is responding. They study, measure, evaluate and realign their resources to accomplish specific goals and objectives. That is how we are going to design your digital, social and content marketing roadmap. You just have to start well and make adjustments to its implementation as you make new discoveries about what your ideal customers want and how to give it to them. #1. Business and Personal Goals The starting point of your content marketing roadmap is your business and personal goals. You cannot separate the two because those personal details that answer why you are in business inspire people and build trust. Growth is probably the most common business goal, but you have to be specific about the type of growth you