Landscape Digital Show

Episode 47 of Landscape Digital Show reveals how to create a content style guide to consistently brand your marketing message. In an earlier episode of Landscape Digital Show, we discussed why it may be beneficial to take a production approach to your marketing. Your landscaping company is a production business and that approach to marketing should add order and discipline by giving it a familiar context. We are going to take this further with 5 steps to creating a content style guide for achieving greater consistency with your content marketing, including your website content, newsletter, blogging, and social media updates. In episode 42: Marketing Production: Manage Your Marketing Like a Factory, we noted there are many activities involved with marketing, but all of them can be organized into three content categories. 1. Ideation 2. Publication 3. Promotion All of the content you create and share should have a consistency that is congruent with your brand and what you want buyers to think, feel, see an