Landscape Digital Show

Episode 45 of Landscape Digital Show reveals how to simplify your 2017 marketing for growth by getting an audience strategy that includes content marketing. Did you know that 80% of consumers searching for a product or service are using the Internet to support their decision? Ask yourself about your own behaviors. Most of us will even not go to a new restaurant without checking it out online. Not only that, we now purchase products and services online that we previously would have only purchased in person. And the reason for this is nowadays the risk of doing so is removed. There s more. But the point is marketing is getting complicated. And that is why you should make 2017 the year to simplify your strategy for attracting and growing your audience so that you can grow your business with the tactics that consumers have come to expect and will be most likely to respond to. Take Ownership of Your Audience You have to be the business your audience can count on — no matter what. This means not ignoring digital