Landscape Digital Show

Episode 42 of Landscape Digital Show reveals how managing your marketing like a factory will increase your marketing production and efficiency. It turns out there is a very good reason for taking a production approach to marketing, as opposed to automating it. The Zeigarnik Effect states that people have a better memory for incomplete complete tasks because the mind is actively working on what’s undone. Once tasks are completed they no longer merit your attention, and that s not a good thing with most business activities. This may explain why people are often overwhelmed with marketing. Because as much as they would like it to be, marketing is never done. It requires constant attention to be sure resources are being properly allocated, tracked, and evaluated. So, the good news is that if you are a little overwhelmed with marketing you are in a good place. But let s take you to a better place by giving you a structure for organizing your marketing so that you can minimize that overwhelm. The idea is to ap